SEO, UX, FX, Art, Interviews, Complaining
Is our "good" just a thin coating? Veneer theory considers morals a cultural overlay, a thin veneer hiding an otherwise selfish and brutish human nature. Our author argues veneer theory can coexist with the Darwinian model.
This is an installment in a series of riveting pre-hiring, screening, and response communications, mostly tailored to the SEO world. They’re mainly for my future use, but some people (and Google) seem to like them too. And why wouldn’t they? This is exciting stuff! /s If you're reading this after initial publication, please note that … Continue reading A time-themed letter to SEO-writer finalists
Regular readers (a few “friends” held at gunpoint) are no doubt familiar with my pieces about hiring SEO writers and optimizing the applicant screening process. “Fans” of those articles might appreciate this companion piece. I'm in the midst of a round of hiring. (Future-Dan is also using this article for those who didn't make the … Continue reading Mass-Rejection Letter to Aspiring Writers + Unsolicited Advice
Clients occasionally ask for projections or forecasts about future ranks and organic traffic. While I can lean on decades of measured successes, SEO's predictive precision is elusive at best. I used to respond to clients with a shorter (more dismissive) version of the spiel that follows here. Like a fine cheesy wine, I'm getting better … Continue reading Are SEO Forecasts Worth It?
This guide is intended for those thinking about writing and editing with _fiicient, but you might find it interesting for other reasons too. …Or not. Every search engine optimization minion knows content is king. I’ve been doing this SEO thing for others since 2004; time for an article about starting a relationship with a new writer.
Or: I used to write a weekly column. Big piece about coins and COVID in the works, kids, but it's been stuck at the 88% done mark for a few weeks. Maybe this'll help to break the blog content logjam? (It did!) Well, I actually have drafts of several mundane blog posts gathering digital dust, … Continue reading Me Writing About Me Writing About Me Writing
What is white privilege? I was born in 1973. With a bachelor's degree, I am the least educated person in my immediate family. My parents had a computer in the house before most people knew that personal computing was a thing. Our author's great bangs I was sent to "enrichment camp" five days a week … Continue reading I am white privilege
I fired a Hawaii marketing agency a couple of months ago. I was not a client. I'd been providing usability and SEO services to their clients since 2007. (Does that mean I quit?) I grew online business for a few of their big-name clients and received decent money for it. Everybody at the agency was … Continue reading Looking for the best Hawaii digital marketing agency
In which our amateur blogger plays the role of self-aggrandizing art critic. See Dan Dreifort's Droste collection here. Read on for pedantic Droste stuff. Always bad web-form to refer to a theme element which might later change, but see that banner up there? It's a Droste effect applied to a picture I took in NYC … Continue reading A Post About Droste
Under a Blanket of Sleep My earliest memories fluttered archetypal dreamscapes of unknowable shapes and otherworldly sounds. I remember not understanding the recurring dream, confusion which no doubt rooted the subtle cerement of fear shrouding this fascinating fancy. That I lacked adequate language to describe it frustrated me more than my inability to understand it. No, … Continue reading Inadvertent Lessons from Safety Town
Dan Dreifort 