Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well-written content about that something. Know your keywords, and how to use them. A good SEO writer avoids excessively ham-fisting … Continue reading SEO Writing 101
Tag: readability
SEO, Typography, Usability – Advice to a client
Through better usability (and other practices) we can turn more of your visitors into customers. A client asked for clarification on a few suggestions I'd queued for their project. While I don't offer much background, this article is still informative. Partially edited to protect the innocent. Typesetting and typography: What are they and should I … Continue reading SEO, Typography, Usability – Advice to a client