SEO Writing 101

pinocchio touching his nose

Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well written content about that something. But people (and Google) care about more than the naked content of a piece; … Continue reading SEO Writing 101

SEO, Typography, Usability – Advice to a client

A client asked for clarification on a few suggestions I'd queued for their project. While I don't offer any background, this article is still informative. Partially edited to protect the innocent. What is Google Page Rank? How do I measure it? Google pagerank is best explained by those who've already typed it: I use … Continue reading SEO, Typography, Usability – Advice to a client