SEO Writing 101

pinocchio touching his nose

Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well-written content about that something. Know your keywords, and how to use them. A good SEO writer avoids excessively ham-fisting … Continue reading SEO Writing 101

SEO, Typography, Usability – Advice to a client

A client asked for clarification on a few suggestions I'd queued for their project. While I don't offer much background, this article is still informative. Partially edited to protect the innocent. What is Google Page Rank? How do I measure it? (Decade in the future Dan chiming in: GPR is largely deprecated these days.) Google … Continue reading SEO, Typography, Usability – Advice to a client