SEO Writing 101

pinocchio touching his nose

Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well written content about that something. But people (and Google) care about more than the naked content of a piece; … Continue reading SEO Writing 101

The ABCs of SEO for 2016

I've seen a few articles titled 'The ABCs of SEO', but most of them either continue on to the DEFs and trudge all the way through Z, or ditch the metaphor altogether after the headline. Dear SEO reader, that's not me; I won't do that to you. My understanding of "The ABCs" gels with the … Continue reading The ABCs of SEO for 2016