Hiring and Firing in the Time of Coronavirus

(Or: How I Learned to Hire Smarter) These are special times. Because of Covid-19, there’s more furloughing and firing than ever. Does it not then stand to reason that there are or will soon be more people looking to get hired? HR hiring managers will be overwhelmed with applicants. Well, more overwhelmed. Case in point, … Continue reading Hiring and Firing in the Time of Coronavirus

SEO Writing 101

pinocchio touching his nose

Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well written content about that something. But people (and Google) care about more than the naked content of a piece; … Continue reading SEO Writing 101

Tap Tremolo Pedal Comparison/Guide

  Updated for 2019. When this UX snob of a pedal junkie caught the tremolo bug, he started referring to himself in the third person and made a spreadsheet comparing 30+ different tap tremolo pedals. ...Then he blogged about it. If you're lazy or impatient, use these links to skip to a juicier section of … Continue reading Tap Tremolo Pedal Comparison/Guide

Ending an SEO/UX relationship

I've blogged twice before about firing SEO/UX clients, but there are other reasons practitioner and client separate. What are some reasons to part ways? The best reason: "Dan, you helped us sell all the inventory. We're done. Thanks!" (Only happened once: Hawaii housing development) One of the most annoying reasons: "Some guy in a suit … Continue reading Ending an SEO/UX relationship