SEO, UX, FX, Art, Interviews, Complaining
The fresh haps on why 301 redirects matter and what pitfalls to avoid when rejiggering your website. Involve your SEO maven in the conversation to help your organization plot a smart course.
This concerns neither food nor hamburgers. Sorry. Hit the food category of this blog for that sort of stuff. Even if you're not familiar with the term "hamburger menu" you've seen one. Three horizontal lines, like in the image below, but much smaller, on a mobile webpage, usually up in a corner. Hamburger menu on … Continue reading Hamburger Menu Breakpoint Best Practices
(Or: How I Learned to Hire Smarter) Do you think you're a good judge of character? Studies show that not only do we suck at judging other people's authenticity, we also vastly overestimate our ability to sniff out the fakers. Leaning on AI-assisted hiring help is similarly problematic because of biases in its training data; … Continue reading Improved System for Screening Job Applicants
Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well-written content about that something. Know your keywords, and how to use them. A good SEO writer avoids excessively ham-fisting … Continue reading SEO Writing 101
Updated for 2024. When this UX snob of a pedal junkie caught the tremolo bug, he started referring to himself in the third person and made a spreadsheet comparing 30+ different tap tremolo pedals. ...Then he blogged about it. If you're lazy or impatient, use these links to skip to a juicier section of the … Continue reading Tap Tremolo Pedal Comparison/Guide
"When you embed text in an image, Google can not read it. That's the old saying, at least. Technically, 'Google' can read and parse the text in almost any image. There's plenty of evidence supporting Google's OCR capability; I won't refute it. But you should still shun putting text in images, usually. ...Says the guy who … Continue reading SEO: Text-in-Images – Misinformation & Best Practices
I've blogged twice before about firing SEO/UX clients, but there are other reasons practitioner and client separate. What are some reasons to part ways? The best reason: "Dan, you helped us sell all the inventory. We're done. Thanks!" (Only happened once: Hawaii housing development) One of the most annoying reasons: "Some guy in a suit … Continue reading Ending an SEO/UX relationship
Dan Dreifort 