Hiring and Firing in the Time of Coronavirus

(Or: How I Learned to Hire Smarter) These are special times. Because of Covid-19, there’s more furloughing and firing than ever. Does it not then stand to reason that there are or will soon be more people looking to get hired? HR hiring managers will be overwhelmed with applicants. Well, more overwhelmed. Case in point, … Continue reading Hiring and Firing in the Time of Coronavirus

James Mercer and the Shopping Mall

An abandoned mall.

James Mercer has often used the mall as metaphor. Well, at least for a few productive years he did. Before that, the mall was more mall than metaphor. ...At some point, Mercer and the mall had a falling out. The Early Mall Period: The Mall as Friend Know Your Onion - The Shins - Oh, … Continue reading James Mercer and the Shopping Mall

File Under Coronavirus Regurgitation

A decade ago, at the end of the aughts, I succinctly summarized the decade in health. Well, at least what I thought were the two biggest takeaways. You should read it. I mean, clearly, there's probably nothing earth-shattering in there. But y'all shoulda listened ten years ago. Just sayin'. Coronavirus? Intrigue? Handshakes? Pop culture? Coughing? It's … Continue reading File Under Coronavirus Regurgitation

Dan Dreifort: Reflections on Sketching 2.0

I used to love drawing. My parents stuck me in a couple art classes at the Cleveland Museum of Art when I was a wee one. I'm thankful for it. I drew semi-regularly for almost a decade, until I discovered playing the guitar, chicks, and bangs. After that, my scribbling diminished to almost nothing for … Continue reading Dan Dreifort: Reflections on Sketching 2.0

Review of Zombarella’s House of Whorrors

This is a film review. I promise. But when hack-writer prima donnas edit ourselves, we get to scribble a few unnecessary intro paragraphs for literary effect. If you want to skip the setup and get to the fake beef, click this to go to the meat of the review, slacker. But don't blame me when … Continue reading Review of Zombarella’s House of Whorrors

Are Website Uptime Monitoring Services Reliable?

When your website is down you miss out on sales and make a poor first impression. Oh, and it's bad for SEO. Never fear--it's easy to get notifications when your site is down. And if your webhost sucks, you can switch to a better host. (See previous post re: the best managed WordPress hosts. Spoiler … Continue reading Are Website Uptime Monitoring Services Reliable?

WordPress Managed Hosting Comparison

Updated for 2020: A good host and webmaster grease the SEO wheels. One of my clients is with ProntoMarketing. They're awful. I loathe working with them. (Pronto, not the client.) I more or less told the client, "It's them or me." Rather than leave a great client in the lurch like the prima donna I … Continue reading WordPress Managed Hosting Comparison

SEO Writing 101

pinocchio touching his nose

Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well written content about that something. But people (and Google) care about more than the naked content of a piece; … Continue reading SEO Writing 101

Google My Business Posts – What are they? How to? Why? Etc.

Is it too much of a pain in the ass/expense to keep adding timely content to your website or blog? Or do you already do that and you're looking for a way to up your SEO game without trying too much? I know it was just half a year ago, while showing you how to … Continue reading Google My Business Posts – What are they? How to? Why? Etc.

Answered: How do I get an image next to my site’s Google SERP listing?

Updated for 2020: Astute searchers have increasingly noted Google SERPs adding images next to regular organic listings, especially in mobile search. Here are a couple examples:     I want an image next to my Google results, too! Business image thumbnails like these are one example of what Google calls SERP enhancements. It’s important to … Continue reading Answered: How do I get an image next to my site’s Google SERP listing?