SEO Intralinking Strategy for Blogging

10 Aug

So, your SEO maven hooked you up with optimized landing pages, but they’re relatively orphaned. (Nobody’s linking to them much, not even you, from your own site.) Should you link to them from your other site pages, like from your blog? Yes. …And no.

Intralinking Case Study (Hypothetical)

Keyword: blue widget

SEO Landing page: …/blue-widget/

Obviously, you mention “blue widget” on other pages too. (If you don’t, get on that. You’ll never rank for a keyword if you only mention it on one page; Google can quickly suss that you’re trying to game the system by optimizing a single page for a keyword.)

Are you selling widgets? Presumably, you have one or more “blue widget” product pages, too, whether or not you’ve opted to make them text-rich pages. (Content is king. Your product pages should be troves of information, but unfortunately some brand identities don’t allow for that.)

So you blog.

You should blog. Be an expert in your field, publicly, often.

You mention blue widgets in a blog. …Hell, you write a blog post about blue widgets. You’ve used several variations on your core “blue widget” keyword in that blog. How can you best use those keyword iterations as link anchor text to other content on your site?

Head to Google.com.

Type this in the Google search field:

site:[yoursite.com] [the keyword you’re trying to boost]

…Swapping for your domain and your keyword for the [bits in brackets].

Screenshot_2Hit Enter on your keyboard.

Screenshot_1Or click “Google Search”

Or the little magnifying glass icon.

e.g. site:dandreifort.com SEO
gets you a list Google’s favorite SEO themed pages on this site, in order. (Top is best!)

If your blue widget SEO landing page is new, it probably won’t be toward the top of that list yet. You should then definitely link to that blue widget landing page! But what if your landing page is #4 on the list, and a few of your product pages take the top three spots?

Keep it Natural

Sometimes, link to the blue widget landing page. Sometimes link to one of the product pages. We want to tell Google that our whole stinking site (or at least considerable chunks of it) are good pages for them to consider for blue widget Google search results.

So, I should link to several pages from my blog?

Maybe a couple. Sometimes just one. With rare exceptions, I highly recommend against linking to a single resource multiple times from a single page. But similarly, don’t pack your blog post full of links to every related product and page.

Why?

It’s hamfisted. If your content is overstuffed with links, people can quickly see that; they’ll likely feel like they’re being “advertised at” so to speak. …Google’s even more keen at that assessment; Google knows when you’re stuffing all of your content with links. Keep it natural. (Somewhere between zero links and ‘too many’ links, on average—that’s your goal.)

Anchor Text Variation

Mix it up. Don’t always use “blue widget” verbatim to anchor the link to your other “blue widget” content. “Our blue-tinted widgets…” is fine anchor text. Do you use a synonym for “widget”? (whatever your ‘widget’ is!) Using that synonym as part of anchor text is a great idea! Not everybody searches the same way, and the more ways you’re able to describe your products, the better.

In short:

  1. Be aware of your keywords when you’re blogging.
  2. Note that not every blog needs to link to your own content, but if you’re a brand-strong blog, and that works for you, (lucky,) you can err on the side of always linking to your own supporting content.
  3. site:yoursite your keyword – is the syntax to find out what pages Google likes already. Don’t fight Google, just nudge them.
  4. Don’t always link to the same page; pick a few to regularly reinforce.
  5. Mix up the anchor text, too, if it makes sense.

 

Dan Dreifort consults on SEO and UX. He also likes making noise with other musicians.

WWII, Australia, Paintings, Families, Rocks

29 Jun

I found this story under a rock a while ago.

(figuratively speaking)

…Which is fitting, because it’s a tale of things hidden under a rock.

(figuratively speaking)

It starts on a farm

My Granddaddy John grew up on a farm in Virginia.  It was a big farm.  It is possible that his family owned slaves before the Civil War – I don’t know when they acquired the property.  Anyhoo.  He grew up in the country doing a lot of physical work and hunting and so on.  He graduated from UVA when he was something like 17, so they made him wait a couple years before attending their medical school.  After medical school he moved to Chicago and met my Grandmother, Jennie, who was from a posh family.  She was considered fun but not bright.  The closest thing her brothers did to work was playing polo.  So they got married and bought a house, had 3 kids, then WWII started.

So, John enlisted and was sent to the east coast of Australia to train as an army doctor in the Pacific Theater.  While he was there, he fell in love with Australia.  He loved the kangaroo hunting and the strong, outdoorsy people.  He felt very at home there.  And, he fell in love with a nurse. I don’t know if she was a fellow American or an Australian nurse.

When training was over, John went into the Pacific Theater and endured the horrors of sewing up young soldiers until eventually he contracted such a bad case of malaria that they sent him back to Australia to recover and discharged him, or the war ended – more facts I’m unsure of.  At that point, he decided that he was not leaving Australia and planned to start a new life with this nurse.  But his older brother wrote him a letter, reminding him that it was his duty to return to his wife and children in Chicago, and basically shamed him into returning.

John was a very strict father.  He returned to find Jennie and the children (my mother was the youngest) living with her parents.  The children had a live in nanny.  John thought they were spoiled and made them work outside while the other children in the neighborhood were playing.  Also, he loved the opera before the war, but never attended again when he came home.  He drank too much whiskey.  Jennie loved parties, but stopped entertaining because John became embarrassingly drunk.  He was a mean drunk, and his children did not cross him.

By the time I came along, he had mellowed out.  He spent most of his time in his favorite red chair.  My entire life, he had two watercolors hanging on the wall next to his chair.  I always assumed they were landscapes of Virginia, but once he died, and my grandmother died, and my mother died, and my father died, they came into my possession. Then, I looked up the artist and discovered that they were landscapes by an Australian painter which he brought back with him. My entire life, while he sat in his favorite chair, he was looking at Australia.

 

Seriously Beware of Collectibles with Causes / Works of Life

30 Jan

Somebody claiming to be Cameron Arballo from Works of Life called both my wife’s and sister’s places of employment and left threatening messages saying that he knows where she/we/I live, amongst other creepy things.

I’ve never said anything about Mr Arballo. I’d only heard of him in comments other people left in response to the 2+ year old blog post about my less than smooth experience with Works of Life / Collectibles with Causes. There you’ll find other peoples’ tales and accusations, not mine. My story summarizes sketchy communication problems and delays I dealt with. Nothing more.

I guess the moral of the story is, if you don’t have a great experience with one of Cameron’s many charities, don’t say anything about it or he (or somebody claiming to be him) will threaten your family.

EDIT:
If you’ve had bad dealings with him or his charity, this guy is looking for evidence and would appreciate your help.

Ken Marrero
Investigator
Division of Charitable Solicitations, Fantasy Sports, and Gaming
Office of Tennessee Secretary of State Tre Hargett
312 Rosa L. Parks Avenue, 8th Floor
Nashville, TN 37243
Office 615-253-4575 Fax 615-253-5173

CheapoDrugs.com Database Hacked?

29 Jan
cheapodrugs-blog

Not all companies care about privacy

Update: 7/1/2017
If you use CheapoDrugs.com, stop. If you put any faith in the CIPA, stop. Neither of these organizations seem to take cybersecurity seriously. I don’t consider them good stewards of your personal information. Neither organization will address evidence of a breach. …The CIPA at least gave me lip service for a while, before blowing me off.

Is CIPA legit? If CIPA doesn’t hold its members accountable, it’s worthless and you should ignore its recommendations and “certifications”.  Check out the Wikipedia entry for more evidence. Malarkey.

Original post follows

For almost 20 years, because I’m a big nerd, I’ve been using unique email addresses for every single website. e.g. the email address I give VictoriasSecret.com is different than the one I use to sign in to Fredericks.com.

When I start getting spam at an email address, I can quickly turn off that one address.

Problem solved. No more spam.

For those of you thinking, “That multi-address thing sounds like an ongoing hassle!” All addresses come into a single inbox. It’s easy. …It wasn’t necessarily easy to setup, but that was forever ago. Who even remembers that? 😉

Canary in an internet coal mine

Anyhow, if I start getting spam to an address, and its content is unrelated to the site/business where I used the address, something is amiss. If it’s a biz/site I don’t care about, I just kill that address. However, when it’s a biz I care about, I let them know. I’m a canary in a coal mine. But much larger, and figuratively in email databases instead of literally in a coal mine. I also lack feathers.

Most of the time these businesses are thankful when I have an opportunity to act as an email canary. They listen. I tell them, “I don’t know how it happened, but somebody got into your database. I don’t know what they didn’t get, (credit cards? social security number?) but I can tell you that they for sure have your email list.”

How did somebody get our database?

There are three likely routes:

  • One of your employees or contractors grabbed it and sold it or is using it themselves.
  • Somebody hacked into your system and stole it.
  • A computer/laptop with your db and/or email list got infected with malware, which then sent the list to its devious hacker makers.

There are other options, but those three methods account for the vast majority of email leak incidents.

Why oh why is he blogging about this?

Cheapodrugs.com. I used ’em. …And while I still sometimes use Canadian pharmacies for my sweet, sweet drugs, I haven’t used Cheapo Drugs in a few years.

How strange then, that a little over a week ago I started receiving emails to the address I only gave to Cheapo Drugs. Within these emails I’m encouraged to use a coupon code to save on drugs at safemedspills by clicking on a tinyurl.com link. Nope. Not. Clicking. That.

What’s worse, the email contained evidence that the spammers also have access to other Cheapo Drugs’ clients’ information. (Full name, address, etc.)

I emailed Cheapo Drugs and let them know what had happened and shared with them the three possibilities (see above). In their reply, Cheapo Drugs confirmed that, shocker, they had not sent me the spam emails. The only other substance in their missive was, “We guarantee our patients that we do not sell their information to any phishing websites.” …I never said that you sold your address list. Idiots.

I went back and forth with Cheapo Drugs customer support a few more times trying to help them understand, but was met with a stonewall of non-customer-service. I even called and talked to somebody. I’ll spare you the frustrating details and summarize: Cheapo Drugs does not take proof of a database leak seriously. What to do?

Reporting a pharmacy to CIPA

I contacted CIPA, the Canadian International Pharmacy Association. Let’s see if CIPA takes this more seriously than Cheapo Drugs. …It would be hard not to. I’ll report back.

Sidenote: Now that Gmail’s spam filtering is so on fleek, I’ve considered using my gmail address more, in lieu of the system above. However, doing so isn’t as secure as using a different address for every site. Especially if you use the same password for multiple websites. Natch, I use unique passwords for each site, too. hashtag: nerd.

#DumpDrumpf

7 May

Here’s the thing. The Drumpf movement is just making fun of somebody’s name that changed when they immigrated to the United States. I have many friends with “weird” names, or whose Americanized/Anglicized names aren’t the names their ancestors had a few generations ago. Should we make fun of their names? Are they worth less because of their idiotic names?

It was suggested to me that the Drumpf movement had something to do with illustrating how crappy Trump’s stance on immigration is. I’ve never heard anyone suggest that subtext until yesterday while trying to defend “the movement”. …And the connection certainly never came up in the original John Oliver segment.

When John Oliver dug up Drumpf, he was looking for laughs, and a way to debase Donald Trump. There are so many better ways to poke at that asshole. It’s akin to birthers “making fun” of Barack Obama because of his name. Is that the best they’ve got?!

I will not defend Donald Trump’s words or stances, but we Trump detractors can do better than Drumpf.

It’s in the last three minutes of this segment. The previous 20 minutes are great.

The ABCs of SEO for 2016

28 Mar

I’ve seen a few articles titled ‘The ABCs of SEO’, but most of them either continue on to the DEFs and trudge all the way through Z, or ditch the metaphor altogether after the headline. Dear SEO reader, that’s not me; I won’t do that to you.

My understanding of “The ABCs” gels with the definition:

plural noun:
the rudiments of a subject.
“the ABCs of emergency heart-lung resuscitation”

One might add to the summary-fun by sticking to three topics starting with letters A, B, and C. …Which also lends itself to “legs of the SEO stool” and various “triangles are the strongest shapes” and “3 is the magic number” tropes, too. Sure, let’s do it!

  • A is for Algorithm
    Yes, this starts us off on a weird foot, but you have to start with “A” and Google’s algorithmic whims rule the roost. Ignore seemingly silly phrases like “Penguin update” & “Panda update” at your SEO’s peril. …We’ll stick some of SEO’s other technical bits in this category, too. CMS platforms, hosting, microdata, valid code, etc. They, and many other elements, play a part in the Google algorithm.
  • B is for Backlinks
    A website can’t thrive in a vacuum. Googlebot is a web crawler. Crawlers follow links. If nobody’s linking to you, Google knows. Similarly, when many authoritative sites link to yours, Google knows. Oh, and Google cares! Social Networking and other engagement fits nicely here, too. It’s all about the connections. …Well the B-section is all about connections. But shouldn’t that fall under “C“? No. Don’t get confused.
  • C is for Content
    Content is king. Let’s type it again. Content is king. (That first link is better, though.) A client once wanted me to optimize their site without changing or adding any text. That relationship didn’t last long. Fresh, interesting, relevant content–unless you’re lucky enough to find a weird niche–SEO can’t thrive without it. Keyword research falls under this “C” umbrella, too. You can’t have good SEO content without appropriate keywords.

SEO ABCs Epilogue

There is no D in the ABCs of SEO

D is for Design

Haute designers usually loathe SEO best practices because SEO cares little about bleeding edge design, and design best practices often spit in the face of SEO efforts. Sometimes, emphasis on design goes hand-in-hand with the sentiment that “lots of text doesn’t look good.” That’s not un-true; optimized content usually isn’t sexy. …But it helps us rank better.

I wrote this post today because I whipped up a small section thereof in response to a first look at a client’s new site mockup. It’s pretty, and they’re paying a lot for it, from a big name. …Which is why I fear they’ll make my SEO work harder in the near future. No matter. SEO gets harder every year with or without their “help” 😉 I advise. We carry on.

It’s a dance. Pick your priorities and get good advice. Start with the ABCs of search engine optimization.

 

Dan Dreifort consults on UX and SEO. He accepts no more than six new clients per year. His client waiting list is mercifully short right now, but for some reason, he doesn’t make it really easy to contact him.

I am white privilege

16 Jan

What is white privilege?

I was born in 1973. With a bachelor’s degree, I am the least educated person in my immediate family. My parents had a computer in the house before most people knew that personal computing was a thing.

pics-from-slider-201203 032

Our author’s great bangs

I was sent to “enrichment camp” five days a week the summers after third and fourth grade where I learned to code in three languages, how to write poetry, speak French, and other smartypants stuff.

When I was 11, my maternal grandparents, both immigrants, died and left my mom about $60,000. We moved to a new home in a better school district. The high school had a planetarium. I never finished my junior year of high school.

I got my GED and applied to and was accepted by two colleges.  In college, I met other geeky, white people and helped start an Internet service provider where I worked for ten years.

Now I work from home, staring at palm trees from my sit/stand desk, helping companies with esoteric niche digital marketing concerns.

I am white privilege.

2015 in review

31 Dec

2015 was dismal for dandreifort.com blogging. The report’s well done though! If you’re a fan of data visualization, you’ll like it! Enjoy, and happy new year.  -DD

 

The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog.

Here’s an excerpt:

A New York City subway train holds 1,200 people. This blog was viewed about 5,000 times in 2015. If it were a NYC subway train, it would take about 4 trips to carry that many people.

Click here to see the complete report.

Firing SEO Clients

27 Nov
yourefired

Try to say, “President Trump” without gagging.

I’ve blogged about canning clients before (because of payment and/or privacy problems,) but this recent blog post by Marvin Russell made me want to do it again!

I accept up to four clients every year. I don’t accept every potential client, and because I have the luxury of excellent word-of-mouth, I seldom respond to RFPs and the like.

I’m picky about who I work for.

Six qualities I look for in a potential SEO client:

  1. Quickly groks what I do, the pace, etc. Can I quickly shape their expectations?
  2. ROI-minded, with the data/analytics to back it up. Or empowers me to quickly set it up!
  3. Willing to sign boilerplate mutual NDA.
  4. Big enough to potentially benefit from my minimum monthly retainer, currently six hundred and fifty bucks. I don’t like wasting money.
  5. Eschews unneeded gloss and superfluous meetings/conference calls. Appreciates concise communication and reporting. Doesn’t want excess overhead.
  6. Provides communication conduit to fast decision-makers in the organization, so great plans don’t linger in development hell. Am I talking to somebody who can affect change?

Though they passed that top-six litmus test with flying colors, I encountered problems with two clients over the past couple of years. Both were related to other third-parties on the clients’ marketing teams.

Please, won’t you tell me about your wonderful web/branding team?

The first problem was an unresponsive, and then slow web team. After six months of hair-pullingly frustrating non-progress, I threatened to quit. Client finally whipped their web team into shape and it’s been (mostly) smooth sailing ever since. I look forward to their switch to a new developer and CMS in the near future.

The second, more recent problem, was when a client’s branding agency communicated poorly and repeatedly wasted my time.

The branding agency wasn’t willing to communicate via email and only scheduled phone calls in four daily time slots via a web calendar app. Good luck finding a conveniently timed opening in their tiny schedule! “Can you squeeze a five minute call in? Just call me any time, all day!” Nope. Only four a day.

The last straw: they missed a call I managed to schedule. When I called them out on it and asked for demanded other lines of communication, they finally started responding to email, by calling me “unprofessional” and defending their (lack of) communication, saying it was typical of agencies. (I work with several agencies. These jokers were the worst, by far.)

They got nastier. I told the client, “I’d rather have my dignity than the aggravation and money. I won’t work with them.” (The branding agency is in Dallas. That’s all you’ll get from me!)

Rough Ride to a Happy Ending

That client now insulates me from the branding agency’s bad mojo. When taking the branding agency’s advice lead to a >90% drop in organic sales, the client quickly reverted to the old site and told the branding agency to act on my recommendations. Rankings, traffic and sales recovered. I don’t think that agency will be in the picture much longer.

I’m glad it worked out.
I like all of my clients. That’s the idea.

Though I’ve come close, I haven’t fired a client since my first and only firing, the one mentioned at the beginning of this blog post. #gettingbetter

Reduce Facebook Ads the Supai, Arizona Way

13 Jul Soylent Facebook
Soylent Facebook

IT’S PEOPLE!!!

UPDATE:
I should note, days after this post, Facebook demanded I prove my identity. As my name is not Danakin Skyjacker, I was unable to satisfy their idiotic documentation criteria. They closed my account. I switched to one of my other fb accounts, with an even goofier name. The good news? Even less advertising. That fb profile has never had a hometown or a current city associated with it and it had “liked” almost nothing. Pure minimal-ad Facebook experience achieved. If you don’t want to open a new Facebook account, stick with the method below.

Original post follows:

I’ve been increasingly inundated with advertisements on Facebook, especially on their iOS app.

Cause 1: Facebook continually finds new ways to monetize its product. (You. You’re the product!) (Go on, click that link. It’s fun!)

Cause 2: Until today I’d told Facebook I lived in Honolulu, one of the most hip, expensive, and cosmopolitan cities in this hemisphere. (I don’t.)

Minimize Facebook Ads

So I changed my current city and hometown to Supai, Arizona, the most remote town in the United States. It’s not even accessible by car! Supai is the only place in the United States where mail is still carried out by mules.

RESULT: Fewer advertisements on fb. I am no longer ostensibly part of a cherished target demographic. (I never was.)

Sure, I might start seeing ads targeted to native Americans, and if Facebook advertising is on its game, I might even see ads related to sprucing up my imaginary new home in Supai. So far–worth it.

Concerned about your privacy? …Or just tired of ads?

Won’t you join me in Supai?

When not generously providing free table tennis lessons to hacks at the Triple Crown Pub, Dan Dreifort consults on SEO, user experience, and other aspects of digital marketing.

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