When your website is down you miss out on sales and make a poor first impression. Oh, and it's bad for SEO. Never fear--it's easy to get notifications when your site is down. And if your webhost sucks, you can switch to a better host. (See previous post re: the best managed WordPress hosts. Spoiler … Continue reading Are Website Uptime Monitoring Services Reliable?
Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well written content about that something. But people (and Google) care about more than the naked content of a piece; … Continue reading SEO Writing 101
Is it too much of a pain in the ass/expense to keep adding timely content to your website or blog? Or do you already do that and you're looking for a way to up your SEO game without trying too much? I know it was just half a year ago, while showing you how to … Continue reading Google My Business Posts – What are they? How to? Why? Etc.
Updated for 2020: Astute searchers have increasingly noted Google SERPs adding images next to regular organic listings, especially in mobile search. Here are a couple examples: I want an image next to my Google results, too! Business image thumbnails like these are one example of what Google calls SERP enhancements. It’s important to … Continue reading Answered: How do I get an image next to my site’s Google SERP listing?
I won't tell you much about Google My Business posts and how they're potentially great for your business, your business's SEO and your company's findability. Because other people have already written about that. (Lie. I later wrote this post about GMB posts: What and Why?) Instead, I'll help you figure out how to pre-schedule several … Continue reading Automated Scheduling Google My Business Posts
"When you embed text in an image, Google can not read it. That's the old saying, at least. Technically, 'Google' can read and parse the text in almost any image. There's plenty of evidence supporting Google's OCR capability; I won't refute it. But you should still shun putting text in images, usually. ...Says the guy who … Continue reading SEO: Text-in-Images – Misinformation & Best Practices
I've been using Advanced Web Ranking (not to be confused with Advanced Web Ranking Cloud) for eight years. Read riveting tales from 2010 wherein I try to find a replacement for WebPosition, eventually deciding on AWR. Things were simpler then; there weren't many players in the ranking software space, and almost everything was desktop-based. Fast … Continue reading Comparing Rank Tracking Software
I've blogged twice before about firing SEO/UX clients, but there are other reasons practitioner and client separate. What are some reasons to part ways? The best reason: "Dan, you helped us sell all the inventory. We're done. Thanks!" (Only happened once: Hawaii housing development) One of the most annoying reasons: "Some guy in a suit … Continue reading Ending an SEO/UX relationship
A quick post answering a common conundrum: What are title and description best practices? UPDATED for 2020. Google already has a guide for this stuff. You should check it out. Seriously. That's step one. 1. Read what Google has to say about writing good titles and descriptions. 2. Step two: Google is slowly scrubbing its … Continue reading Quick Guide to Meta Titles and Descriptions
So, your SEO maven hooked you up with optimized landing pages, but they’re relatively orphaned. (Nobody’s linking to them much, not even you, from your own site.) Should you link to them from your other site pages, like from your blog? Yes. ...And no. Intralinking Case Study (Hypothetical) Keyword: blue widget SEO Landing page: …/blue-widget/ … Continue reading SEO Intralinking Strategy for Blogging