SEO, UX, FX, Art, Interviews, Complaining
Clients occasionally ask for projections or forecasts about future ranks and organic traffic. While I can lean on decades of measured successes, SEO's predictive precision is elusive at best. I used to respond to clients with a shorter (more dismissive) version of the spiel that follows here. Like a fine cheesy wine, I'm getting better … Continue reading SEO Projections: More Guesswork Than Science?
The fresh haps on why 301 redirects matter and what pitfalls to avoid when rejiggering your website. Involve your SEO maven in the conversation to help your organization plot a smart course.
Whether you call it lead intelligence, customer identification, big-data visitor tracking, or some other slightly misleading, newfangled web marketing forensics buzzword, it's sometimes useful to know exactly who's visiting your website.
This guide is intended for those thinking about writing and editing with _fiicient, but you might find it interesting for other reasons too. …Or not. Every search engine optimization minion knows content is king. I’ve been doing this SEO thing for others since 2004; time for an article about starting a relationship with a new writer.
File this one under: Things SEO clients ask often enough to warrant a blog-post answer. Wow! Dan's hooking you up with the SEO secret sauce? Lucky you! Can we do anything else to make his job easier improve your organic Google visibility? Yes. Me: "What picture should I use?" Wife: "Lucy in glasses; he looks … Continue reading I’m paying you to ‘do SEO’ …What else can we do?
When your website is down you miss out on sales and make a poor first impression. Oh, and it's bad for SEO. Never fear--it's easy to get notifications when your site is down. And if your webhost sucks, you can switch to a better host. (See previous post re: the best managed WordPress hosts. Spoiler … Continue reading Are Website Uptime Monitoring Services Reliable?
Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well-written content about that something. Know your keywords, and how to use them. A good SEO writer avoids excessively ham-fisting … Continue reading SEO Writing 101
Is it too much of a pain in the ass/expense to keep adding timely content to your website or blog? Or do you already do that and you're looking for a way to up your SEO game without trying too much? I know it was just half a year ago, while showing you how to … Continue reading Google My Business Posts – What are they? How to? Why? Etc.
Updated for 2022: Astute searchers have increasingly noted Google SERPs adding images next to regular organic listings, especially in mobile search. Here are two examples: You should get an image next to your mobile Google results, too! Business image thumbnails like these are one example of what Google calls SERP enhancements. It’s important to remember … Continue reading Answered: How do I get an image next to my site’s Google SERP listing?
This is Google's default "Google My Business Post" image. Will they make me take it down? We'll see. (This post is more than half a decade old. I'm guessing some of it is outdated by now.) I won't tell you much about Google My Business posts and how they're potentially great for your business, your … Continue reading Automated Scheduling Google My Business Posts
Dan Dreifort 