I've blogged twice before about firing SEO/UX clients, but there are other reasons practitioner and client separate. What are some reasons to part ways? The best reason: "Dan, you helped us sell all the inventory. We're done. Thanks!" (Only happened once: Hawaii housing development) One of the most annoying reasons: "Some guy in a suit … Continue reading Ending an SEO/UX relationship
Dan has a new logo. Is it a duck? A vomiting Pac-Man? A bulls-eye? Answering a common conundrum: What are title and description best practices? UPDATED for 2022. If you also want some meta title/meta description 101 info like, "Um what are they?!" There's a FAQ of sorts below the slightly headier stuff. Why do … Continue reading Meta Titles and Meta Descriptions Guide
So, your SEO maven hooked you up with optimized landing pages, but they’re relatively orphaned. (Nobody’s linking to them much, not even you, from your own site.) Should you link to them from your other site pages, like from your blog? Yes. ...And no. Intralinking Case Study (Hypothetical) Keyword: blue widget SEO Landing page: …/blue-widget/ … Continue reading SEO Intralinking Strategy for Blogging
I've seen a few articles titled 'The ABCs of SEO', but most of them either continue on to the DEFs and trudge all the way through Z, or ditch the metaphor altogether after the headline. Dear SEO reader, that's not me; I won't do that to you. My understanding of "The ABCs" gels with the … Continue reading The ABCs of SEO
I need to rewatch Regular Show. Img from this artist. Thanks. Canning a client? I've written about leaving a relationship because of payment problems, but this recent blog post by Marvin Russell made me want to write about client-practitioner relationships again. I accept up to four clients every year. I don't onboard every potential client, … Continue reading Firing SEO Clients? Choose smart.
Social 101 for the SEO-minded Company SEO practitioners have seen the writing on the wall for years. If you really care about ranking well in Google, now it's past time to pay attention to social. Almost two months ago we learned empirically that more +1 on Google+ means better ranking in Google. I've spent a … Continue reading Social SEO is Here
I fired a Hawaii marketing agency a couple of months ago. I was not a client. I'd been providing usability and SEO services to their clients since 2007. (Does that mean I quit?) I grew online business for a few of their big-name clients and received decent money for it. Everybody at the agency was … Continue reading Looking for the best Hawaii digital marketing agency
Follow the money and you'll find that hot trends in design and search engine optimization are tied to our shrinking technology. What's in your pocket? This mobile, responsive design, SEO and the long tail article originally appeared on the Geekly Group blog. (Thanks, Archive.org for the save!) (This article is from May 2013.) The Tale … Continue reading How is responsive design connected to SEO? It’s mobile.
Research is the smart first step when starting a new SEO campaign or growing an existing SEO effort. I talk with clients to brainstorm a few keyword ideas and then feed those seed keywords into tools to find related keywords. Then, ideally, I look at traffic and competition metrics to identify low hanging fruit of … Continue reading Keyword Research Alternatives to SEOmoz and Wordtracker?
That SEO and usability don't flourish in a vacuum has been on my mind lately. Sound doesn't travel in a vacuum. If there's nobody to hear your pearls of SEO wisdom do they make a sound? The sound of silence sends no sales. Four cases of constructive complaining follow. Case #1 - Hire Experts + … Continue reading SEO Usability Vacuum