Tag Archives: usability

Answered: How do I get an image next to my site’s Google SERP listing?

27 Nov

Astute searchers have increasingly noted Google SERPs adding images next to regular organic listings, especially in mobile search. Here are a couple examples:

 

 

I want an image next to my Google results, too!

Business image thumbnails like these are one example of what Google calls SERP enhancements. It’s important to remember that Google will do what they want to do. Nothing will guarantee an image with your listing, but you can do a few things to nudge Google toward that goal.

1. Check your Google My Business listing

Add several good images to your GMB listing, and don’t forget to add a profile photo and logo. Google sometimes uses data and assets from biz listings to enhance other, related listings. Give them something good to work with.

2. Use link tags and Open Graph meta tags to suggest a thumbnail image

Meta tags let you share information about your page with other sites. Link tags allow you to define interrelationships between assets. Various social networks use this markup to auto-set images when you share a URL, and maybe Google will use it as a signal for what image to slot next to your organic SERP listing. You can do it with either or both of these snippets:

<link rel=”image_src” href=”https://www.foo.bar/imgs/foobar.png" />

And/or

<meta property=”og:image” content=”https://www.foo.bar/imgs/foobar.png ” />

3. Google Custom Search markup

Google Custom Search allows you to adapt and configure Google for searching your own site, and the image thumbnail syntax for it is concise. Does Google use it or ignore it for regular SERPs? We don’t know. But it’s easy, so it’s another option. There are two different markup options:

<meta name=”thumbnail” content=”http://example/foo.jpg ” />

Or put a PageMap DataObject in the area. …Don’t know what the latter is? Just do the meta tag!

4. Use structured data to get an image next to your listing

This section should have been the lead, but it’s more dense, and I didn’t want to scare you off. Structured data, specifically, using bits of microdata or tags defined by schema.org, is arguably the best way to help Google understand your intentions. So why not tell them about image-enhanced SERP options with it? I’m not going to go into excruciating detail about syntax and best practices here. There are plenty of resources about microdata best practices and schema implementation if you use a little Google-fu.

I will highlight these points:

  • Google likes it in JSON-LD, but Microdata or RDFa will work for big-G, in a pinch.
  • Definitely use markup for relevant data types available to an “organization” and a “local business”, including but not limited to “image”.
  • If you have products, specify product images and other product meta data in the code for those pages.
  • Remember to add markup for your logo in addition to your other images.
  • And when in doubt, always defer to Google’s structured data guidelines.

5. General image best practices on your site

Use good alt attributes.

Name images sensibly. (img1.jpg = nonsense. [something-descriptive].jpg = sensible)

Size images appropriately. Don’t upload huge images (dimensions or file size) unless you have a good reason. Definitely take dimensions into consideration when you’re specifying a potential SERP thumbnail enhancement. E.g. don’t make them smaller than 160p x 90p or larger than 1920×1080. Oh, and don’t use images with weird (long or tall) aspect ratios. Stick close to square, or typical TV/film aspect ratios of the past and present, at least when you’re thinking about SERP thumbnails.

Make Google’s indexing job easier, and they’ll (likely) make your SEO life easier, eventually.

Two end notes:

–Anybody telling you to use rel=author to accomplish this sort of image-enhanced SERP listing hasn’t figured out that it’s deprecated. Just ask Google.

–None of the above methods are guaranteed to work, but they’re about as good as it gets. If Google doesn’t love your site for some reason, you might not get an image next to your listings. Oh, and if you do get your image next to some SERP listings but not others, don’t be surprised; that’s exactly what will happen, if you’re lucky. Good luck!


Dan Dreifort consults on SEO and loves running multivariate UX tests for his clients. He also helps businesses optimize certain aspects of HR (hiring/firing/training/software UX/etc.) Check out some of his improv noise at synthband.com.

Ending an SEO/UX relationship

25 Jan

I’ve blogged twice before about firing SEO/UX clients, but there are other reasons practitioner and client separate.

What are some reasons to part ways?

The best reason: “Dan, you helped us sell all the inventory. We’re done. Thanks!” (Only happened once: Hawaii housing development)

One of the most annoying reasons: “Some guy in a suit came into our office and shook my hand. They’re cheaper, so we went with them.” (Has happened twice, both clients came back.)

A middle of the road reason: “We’re growing so fast, our goals are ambitious. You’ve helped us, but we’re necessarily somewhat inefficient and crazy-swamped organizationally, so we’re going with a 360-degree, all-inclusive agency who can handle everything under one umbrella.” (Has now happened a few times, including today.)

…It’s not like I can’t help this last subset of organizations in the next step of their SEO/UX journey, (I’ve driven ambitious budgets to success-city before,) but sometimes it makes sense to move on to the next step. There’s a decent chance their new agency will kick ass or at least continue to add value. But there are no guarantees; I’ve seen these moves fail miserably, too.

Moving on

The good thing about today: I’ve moaned about this client for years. (Ask them, they’ll tell you.) As a thought experiment, I took a 2-month sabbatical from them this past summer. But I stuck with it and helped them grow. Anyhow, I’m thrilled that we’re both moving on. After a fruitful 4+ year engagement, this is a good parting. #Healthy

Hell, just a few hours ago I sent a note to one of my referring agencies telling them fficient SEO & UX is at capacity and not accepting new clients for a while. …Maybe I’ll revisit that thought in a month or two.

welcome to san diego 1973

WASHED OUT! — The blogger, his special lady friend, and some cats, parting ways with Ohio in late 2014, on the way to life in sunny San Diego. This picture is like a metaphor. That sentence was a simile. This blog post is done.

Social SEO is Here

7 Oct
Google Plus might not be popular with people, but it's important to SEO.

Google Plus might not be popular with people, but it’s important for SEO.

Social 101 for the SEO-minded Company

SEO practitioners have seen the writing on the wall for years. If you really care about ranking well in Google, now it’s past time to pay attention to social. Almost two months ago we learned empirically that more +1 on Google+ means better ranking in Google.

I’ve spent a couple of years hinting to my clients that they should pay more attention to social; now I’m *strongly* suggesting it by outlining a few simple steps they can take (or I can take for them) in the social realm.

Step 1: More Social Outlets

Google Plus is a must. People don’t use it, but Google relies on it for organic rankings, so your organization should use it. If you want to pick your battles and only use three outlets, pick Facebook and Twitter too. But why stop there? It’s so easy to work once and have it propagate to multiple outlets.

Step 2: Maximize Social Efforts

Use Hootsuite or similar services to make social management easy. Type once and your words post on all of your social sites at once. With tools like this there’s no excuse for not also posting on sites like LinkedIn, YouTube and the like.

You can even schedule your content to post at specific times allowing you to compress a portion of your social time investment while taking advantage of peak social interaction times to get your message seen more. Hootsuite is free, and if you’re lucky enough to outgrow the gratis version, it’s only nine bucks a month to upgrade.

Step 3: Encourage Website Visitors to Share

While many sites already sport social icons linking to their Facebook page, that’s not enough. We want a more usable page that enables our web audience to use their social networks to vote and share. Employ action icons like Google’s “+1” to let visitors make note of your specific content. Some might use a +1 as a social bookmark, others as an endorsement. Either way, we like it because Google uses it to rate webpages.

Step 4: Search for Social Engagement #

Hashtags (#) are your friend. Naturally, you should use them in your social posts to tag and categorize your content, but there’s more! Type “#hashtag” (without the quotes) into Facebook’s search bar and you’ll get a list of all posts tagged with #hashtag. But how is that useful?

An acting school might search for #audition and then comment on a post or two every week. A luggage shipping company might search for #lostluggage. A local business might search for people discussing an upcoming local event totally unrelated to their business and then share excitement about it. Etc.

Step 5: Follow for Social Engagement

Have you ever heard of the reward theory of attraction? You can follow that link, or trust me when I say that if you follow others, they might follow you too. This ties in well with hashtag searching. You can’t comment on EVERY related post you find, because that looks spammy, creepy and annoying. Instead, follow people and businesses who are posting about stuff relevant to you. …They’ll be more likely to follow you. Wikipedia says so.

Don’t lay it on too thick

Finally, the overlying/underlying philosophy here is that while social is going to help your other marketing efforts, most of the time, you should not wear your traditional marketing cap while you’re engaging with social networks. When you meet somebody on the street and they try to sell you something, how do you feel? Who wants to follow somebody who’s always talking about themselves? Well, some people do, but you’ll find the people with the most engagement aren’t exclusively self-promoting. Sometimes replying, “ugh!” or “I know, right?!” to share frustration, or asking a question, “How do you find out about _____?” or “Why?” will be more valuable than posting about something more related to your business. Remember: your business name is next to everything you post, so you can just lean on that!

This article only scratches the surface of social best practices, but follow these instructions and your social efforts will be well on their way to helping your search engine optimization.

Dan Dreifort consults on usability, SEO, and now social. If you ask nicely, he might let you subscribe to his private and otherwise unadvertised SEO/usability/social tips email list. …But maybe not.

How is responsive design connected to SEO? It’s mobile.

3 May
the long tail of search

Image by Victoria Jones

Follow the money and you’ll find that hot trends in design and search engine optimization are tied to our shrinking technology.  What’s in your pocket?

This mobile, responsive design, SEO and the long tail article originally appeared on the Geekly Group blog. (Thanks, Archive.org for the save!) (This article is from May 2013.)

The Tale of the Long Tail Search

And Why You Should Have Implemented Responsive Design Years Ago

My latest pocket toy, (a 5th generation iPod Touch), is great at taking dictation. I’ve already carefully enunciated two emails into its microphone today. Because I usually work from home and I’m one of the strange beasts to still use a landline. The iPod is my tiny window into the mobile world.

I also have a mobile phone, but while I don’t often lean on my Android, I recognize that more people are using their mobile devices to search for goods and services. I help companies harness this mobile traffic with responsive design, long-tail keywords and other engagement strategies. The ROI is huge, but it can be a tough sell– unless you have the data to back it up.

The Mobile Traffic Writing is on the Wall & the Font is Getting Bigger!

A few years ago I told a mid-market e-tail client that mobile devices and tablets would soon account for the majority of their traffic and business. I said something like, “Time to think about responsive design lest we alienate the fastest growing segment of consumers.” Instead, this client decided that its core demographic (married women over 35) didn’t (and wouldn’t) purchase or research expensive household products on handheld devices any time soon.

I disagreed.

Without a Mobile Crystal Ball, Let Data Make Smart Decisions For You.

The next year I was able to turn to the data. I pointed out that the company’s mobile bounce rate was higher than that of the overall site average.  When I again suggested it would be best to use a responsive website design to encourage mobile users to engage, the company decided instead to modify its PPC campaigns.

“Don’t address mobile. Ignore it!” was the company mantra. “Who would use a phone to search for luxury goods?!” They stopped serving ads to mobile devices.

In February 2010, only 5% of this company’s site traffic came from handheld devices. By May 2012 that traffic source had grown to 36%. Shortly thereafter they stopped advertising to mobile devices. By March 2013, phones, tablets and iPods accounted for 45% of their traffic. This is remarkable!  Why?  Because they’d specifically and actively tried to alienate those consumers.

So what happened?  The client finally embraced responsive web design. When I juxtaposed the previously mentioned 45% figure with a random sample of a few other sites’ analytics data, it was easy to see that married women over 35 (or whoever their demographic really was) actually used mobile devices more than the average person.

It took a few years and some good data but this company will soon offer a website that will be attractive, usable and engaging regardless of screen size. Lower mobile bounce rates and higher conversion rates are sure to follow.

But engagement is only part of a successful mobile strategy. Customers must find you, before you can engage them.

How Do Mobile Traffic Trends Affect SEO?

A few years ago we searched with our fingers on a keyboard attached to a PC or laptop.  In a few more years, we’ll probably just think about our searches to get things started via a subdermal implant.  In the meantime, we’ve begun talking to our devices.

With the advent of Apple’s Siri, Dragon Dictation and Android-based virtual assistants like Vlingo and Skyvi, more of us are speaking our search phrases than ever before. These new technologies are leading to increasing numbers of “conversational-style” searches, or long tail searches. This interesting combination of conversational search phrases and guttural caveman-like searches performed in noisy environments means that the long tail of SEO keywords is now more meaningful than ever.

Pair this new human side of search trends with the ongoing semantic efforts of search engines like Google and Bing and it’s a welcome perfect storm for wisely managed SEO campaigns. Use great traffic research tools to identify slightly longer, more specific search phrases and you’ll find your ROI going through the roof.  And you’ll live happily ever after…at least until everybody else catches on.

SEO Usability Vacuum

5 Nov

That SEO and usability don’t flourish in a vacuum has been on my mind lately. Sound doesn’t travel in a vacuum. If there’s nobody to hear your pearls of SEO wisdom do they make a sound? The sound of silence sends no sales. Four cases of constructive complaining follow.

Case #1 – Hire Experts + Stop Listening = Profit? No!

I helped grow a startup e-retailer from nothing to three million in annual sales. The company sold to new owners who kept me on for SEO services but took away my keys to the site because they wanted to do all web work in-house. No problem- I work this way (via intermediary) sometimes. Though I’d informed them of redesign best practices, they chose to ignore it all;  the hasty series of redesigns and half-rebrands erased years of SEO and usability progress. I spent a few months frantically trying to implement remedial measures but they heeded nothing I said or sent. We parted ways less than a year after the company switched hands. In a few short months they went from hero to zero in Google. Why would you spend good money on a company and then tank it? Conversely, the people who sold the company hired me to do SEO and usability work for a new endeavor. Its sales are growing. SEO and usability are processes, not events; they don’t exist in a vacuum.

Case #2 – Second Verse, Similar to the First, But Better Outcome!

seo results graph

SERP trends: often cyclical over longer periods

The chart to the right shows long-term cycles of a  different SEO effort, underfunded and unfortunately not paired with a good usability effort.  The company rakes in millions every year and would hugely benefit from doubling, tripling or quadrupling their SEO spend. I tell them this every year and sometimes spend time cobbling together metrics to back it up. …Which led to a smart realignment of the campaign scope a few years ago. The effort went from about 10% funding to 25% funding, but we’re still overreaching the budget. Part of the problem is the size of the company; they’re huge. Big boats don’t turn on a dime. A properly funded campaign would smooth out those valleys, and the peaks would be, literally, off the charts.

Because of a third-party payment solution, this client is also unable to give me ideal, actionable analytics data tying actual sales to each keyword. I’m left measuring the ranking of SERP listings, a comparatively bush-league measure of success. I’m also sometimes unable to appropriately geo-target longer tail search phrases (usually a good tactic in underfunded efforts) because most of the campaign consists of more competitive generic keywords. (They have their reasons, but it’s still frustrating. Good thing I like a challenge, and complaining!) I have neither budget nor latitude to increase the usability of landing pages so some of the most trafficked pages on the site lack a cohesive design with calls to action and good user direction. Though I know it’s not true, sometimes this client’s actions tell me they’re happier with countless second and third SERP rankings instead of focusing on the first SERP. My voice is necessarily muddled by the relative vacuum, but it’s getting better all the time and I’m still able to do some good work. I am optimistic.

Google SEO vs Bing and Yahoo SEO

SERP ranks different in Google Bing Yahoo

Eating crow in Bing and Yahoo is fine if you’re doing well in Google

This other graph for the same client, though only tenuously related, needed a place to live in the blogosphere. Many of the campaign’s most broad metrics have been sluggish, flat or even slowly tanking over the past year because they cover all three major search engines as a whole. The chart at right (click it for a larger version) shows that SERP listings have been tanking in Bing and Yahoo, while Google’s doing alright. My SEO work will often please Google more than Bing and Yahoo, and this account exhibits the extreme of that trend. Because Google is responsible for the vast majority of searches performed in the US, I’ve never wasted much effort focusing on the other search engines. So while I likely won’t get more budget to play with, I have a Q1 2013 plan to address some of the issues. Ping me in six months if you want an update.

Case #3 – SEO & Usability Are Processes, Not Events.

There’s a reason SEO practitioners display results in charts with various metrics in one axis and time in the other; SEO is a process, not an event. This next tale bit of complaining deals with the one-night stand of SEO gigs. It’s my first one and I feel dirty – too ashamed to post a picture because a filthy picture is worth a thousand guilty words.  Because of stipulations tied to the funding of this project I was informed that I had to complete all SEO work and training in one month. I interjected, “But….” Nope. One month. I could not get keys to the server so I sent over a long list of Drupal modules essential for SEO like nodewords, xml sitemap, seo-friendly urls, etc. After a month I was still left with a CMS that wouldn’t even allow me to insert title tags or descriptions. It’s been over three months and I’m just now getting close to the finish line. It would have been a huge payday for one month’s work, but I knew better. It’s still a decent payout for a third of a year, so I’m happy. I’ve educated and empowered the client enough to ensure continued SEO success in the future.

Case #4 – SEO & Usability Success!

Google Experiments

A/B/X Testing and Google Experiments = More Bang For Your Buck

Most of my clients do listen, especially those I hand pick (vs. clients from agencies.) Case in point, to compliment SEO efforts I’ve really been leaning on A/B/X testing and Google Experiments. I try to convey that people should not be making decisions about design, SEO, brand, etc. when we can actually measure our audience and do what works best for them. After all isn’t that what any organization wants? The results (and data) speak for themselves.

If you have a very usable site with poor SEO, people won’t find your site. If I use SEO to build your audience, but your website sucks, you’re not going to get as much bang for your SEO buck. Usability is the science of making things not suck. SEO makes search robots happy. Usability makes people happy. The marriage of the two equals high ROI. This last image (above) shows how one little four week experiment caused visitors to be twice as likely to convert into customers. It cost very little to run that experiment and it paid for itself in one day. The rest is gravy. That it’s difficult to convince companies to invest in SEO and usability never ceases to amaze me, but I won’t stop trying (or complaining.) Thanks for reading.

Dan Dreifort makes money for companies and reads. If people paid him to read more he might stop helping companies make so much money. He’s currently proofreading (and loving) a book called When the Biomass Hits The Wind Turbine. It’s available in self-published form from Amazon for a few more months before its re-released and becomes all famous and stuff on the Daily Show and whatever awful show Oprah’s doing these days.

Updated Extensions for Latest Firefox Update

28 Aug
English: Firefox word mark. Correct clear spac...

Firefox. Love it. Hate it. (Photo credit: Wikipedia)

Remember back when Firefox 3.5.17 came out? I’ll give you a clue; it was 2011.

It’s just a year later and the latest version of Firefox (15.0) ships with new features under the hood, including better memory handling for plugins and new “Silent, background updates,” but it’s not enough. When Mozilla switched Firefox to a faster release cycle in 2011, users relying on extensions and plugins suffered. Many jumped ship for Chrome and Safari. Those of us who have stayed either suffer or update extensions on our own. I’m in the latter camp.

Head here to download a zip containing the following usability extensions updated for the current Firefox release:

  • Duplicate Tab – keystroke or context menu to dupe a tab
  • Quick Restart – without shutting down Firefox!
  • Show Go! – Always show the go arrow in the URL window/bar

I’ve posted links to other updated Firefox plugins in the past but I don’t make a habit of it. If you’d like updated versions for any of those, drop me a note in the comments.

Wordtracker KEI Fail, Wordtracker Alternatives & SEO News

7 Sep
Wordtracker keywords

Wordtracker keywords (Photo credit: Matthew Burpee)

I recently reluctantly renewed my subscription to Wordtracker, a keyword research tool and database. Why was I so reluctant? (And why am I considering asking for a refund?)

Wordtracker provides poor documentation and regularly switches the formulas they use for data they offer without notifying its customers.

Wordtracker Changes the Meaning of “Searches”

In 2009 Wordtracker completely changed the way they calculate the data they provide under the column labeled “Searches”. How they get away with redefining “searches” is beyond me. I contributed to a Wordtracker support discussion about this problem, but somebody else summed it up better. “The fact that a so-called provider of data like Wordtracker does not clearly and expressly explain two critical factors relating to their data is appalling.”

One day “searches” means one thing. The next day it means something else. I got no apology from Wordtracker. I had to eat crow and throw out a few mea culpas to my clients when I realized that Wordtracker had pulled the rug out from under me. Boo. But it gets worse.

Wordtracker Changes KEI Formula

New Wordtracker KEI Formula Sucks

My $329/yr subscription just expired so I renewed. It had been a while since I used the service and Wordtracker neglected to tell me that since the last time I’d used their service they changed the Keyword Effectiveness Index (KEI) formula. I thought I was buying one thing and Wordtracker delivered another.

KEI used to be a great metric to find low hanging fruit or “keyword gems in the rough” if you will. But the metric is now useless for that. Click the image above for a larger version. You can see that the most generic, high traffic, high competition phrases now have the highest “KEI” – and yes, “KEI” should always appear in quotes from now on until… well, maybe forever.

Though they offer great verbiage about what an improvement it is, Wordtracker’s new “KEI” borders on meaningless. Surely somebody at Wordtracker should know that when you combine data inconsistencies with poor communication and terrible documentation, usability will suffer. Apparently the usability and branding experts at Wordtracker haven’t been speaking up.

Comparison of KEI Formulas

Wondering how to determine KEI? Me too.

Typically KEI is the the ratio of the square of the searches upon a particular keyword in a day divided by the number of websites that are listed for that keyword. For example, a keyword that has 100 searches a day and for which Google shows 5000 websites would have a KEI of 2. (100 * 100 / 5000)
– web1marketing.com

So they’re saying: KEI = (daily searches)^2 / Search Engine (SE) listings

Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 486 divided by 214,234. In this case, the KEI 0.002.
-searchenginepromotionhelp.com

For that one, the formula is: KEI = monthly searches / SE listings

Suppose the number of searches for a keyword is 821 per day and Google displays 224,234 results (pages) for that keyword. Then the ratio between the popularity and competitiveness for that keyword is: 224,234 divided by 821. In this case, the KEI is 273.
-bestpracticemarketing.com

And those jokers say that: KEI = daily searches / SE listings

Those are the first three definitions I found. I’ll bet there are more. Clearly the jury’s out on KEI. But while contradiction abounds, there’s a common thread in defining KEI. It has always related to the quantity of searches and the number of search engine listings.

So what’s the new Wordtracker definition for KEI?

Maybe we should start with the old Wordtracker definition of KEI

KEI compares the Count result with the number of Competing Web pages

Yep. That seems to be in line with what everybody else says about KEI. In case you were wondering, “count” is,  “The number of times the search phrase has been used in Wordtracker’s partner search engines.” And “competing” means, “The number of Web pages the search engine says it has in its index that match the search phrase.” So more specifically the old Wordtracker formula for KEI was

KEI = (daily searches)^2 / Search Engine (SE) listings

Here’s the new Wordtracker KEI definition

KEI = (Searches ^ 2) / In Anchor

Is that searches per day? Per month? Who knows? The only other information Wordtracker provides on its data results pages about its new KEI equation is

KEI compares the number of times a keyword has been searched for with competition (the number of pages that contain the exact keyword phrase within at least one of its incoming links, known as ‘All in Anchor’).

Does the “In Anchor” include only external pages? Or will a page with an internal “In Anchor” link make the cut too? Tough to say. Wordtracker regularly defines things their own way. While I’ll not poo poo innovation, I take umbrage with my data providers when they skirt industry norms. If Google defines a metric a certain way, clearly it is beneficial to follow the leader. Note to Wordtracker: Don’t confuse your users by regularly creating new definitions for established industry terms. Your poor usability is a disservice to your paying customers.

In Anchor And Title IAAT

Wordtracker founder and CTO Mike Mindel says

‘In Anchor and Title’ is a count of the number of pages for which the keyword appears in both the title tag and the anchor text of at least one backlink to the page (not domain).

Understandably this metric is used to help identify serious competitors. But Google measures parts of this metric differently. Back to Mike Mindel

There are two reasons why [Wordtracker] and Google show different numbers of links for seemingly similar searches. The first is that the [Wordtracker] In Anchor metric shows a count of external anchor text (from other websites), whereas Google includes internal anchor text as well (from within a website).

Google search market share

Google Market Share – Image from Wikipedia

‹rant› If internal In Anchor links are good enough for Google they should be a sufficient metric for Wordtracker.  Wordtracker tries to sell you on why its better to use their more specific metric, but aren’t all search engine optimizers essentially trying to play Google’s game?! Why wouldn’t Wordtracker emulate Google metrics as much as possible? Clearly they’re meaningful. Something more specific isn’t always better. Furthermore, why would you use the same terminology to discuss two separate things? ‹/rant›

Wordtracker’s Mr. Midel goes on to say,

The second reason is that Google’s AllInAnchor returns broad matches by default (the words mcdonalds, nutrition, and facts in any order), whereas Wordtracker uses the In Anchor phrase match count (mcdonalds nutrition facts somewhere within the anchor text).

(See previous ‹rant› .) Mike Mindel continues,

I hope you can see now that bigger numbers clearly do not mean better numbers.

Well, Mike, I hope you can see now that I’m not sold on your new (bigger) KEIs being better than the older, smaller KEI figures. And doesn’t Wordtracker try to sell us on bigger numbers being better? (See next paragraph.) Now I’m confused(er).

Back to Low Hanging Fruit

This new KEI formula doesn’t do much to help SEOs find keyword phrases with low competition and reasonably high traffic. It’s more tailored to high traffic phrases. Mark Nunney of Wordtracker says,

“KEI squares Searches because otherwise if both Searches and Competition (whatever metric is used for this) go up at the same rate then the KEI value remains the same and that will not take into account the increased opportunity that more Searches offers.”

I don’t know… I always thought that popularity proved only popularity itself. (Think: MC Hammer.) I also always thought that KEI was to represent some notion of ROI. Big returns aren’t valuable if the investment doesn’t make sense. Even my largest clients benefit from low hanging fruit and the small investments required to conquer them. Just because one has the deep pockets necessary to go after high traffic keywords doesn’t mean that it’s the most effective path. Mull it over. Easy pickings are more valuable to me than the garbage these new Wordtracker metrics provide.

Wordtracker Alternatives

I wrote an email to Wordtracker explaining that I want a refund. But I haven’t sent it yet. I looked for wordtracker replacements. There are a few that are too expensive for me to even consider. (We’re talking $1000 per client per year.) But I found a few tools that provide good data. They are:

https://adwords.google.com/select/KeywordToolExternal

http://www.keywordeye.co.uk

http://www.google.com/insights/search/#

I’ve also heard decent things about marketsamurai.com/ but I haven’t tried them yet, so no endorsement or link out.

The sad truth is that I think I might get enough value from Wordtracker to warrant sticking with it. After all, I can dump all of the data to CSV and make my own versions of KEI to get the data I want. That’s nice, but that’s not the point.

Wordtracker sucks. They keep changing the definitions without notifying customers which causes Wordtracker’s usability to suffer. I am searching for Wordtracker alternatives. Let me know when you find a good one. I’m willing to pay for a wordtracker replacement.

Dan Dreifort consults on SEO and usability for companies large and small. He whines a lot on this blog. Sorry.

Internet Explorer 8 Compatibility View SNAFU

6 Sep

File this one under Microsoft usability nightmares. I was visiting one of my W3 standards compliant pages using Internet Explorer 8 to check for cross-browser layout/rendering consistency when I noticed that IE8 served a pop-up.  I was not pleased to learn that I could press the compatibility view button to fix problems in pages made for older browsers. The page looked fine to me. What the hell, I’ll click the button.

Naturally, clicking the IE8 compatibility view button destroyed the layout. It wasn’t illegible, but it really no longer looked professional.

How to force a page into IE8’s standards mode

I found this gem to force pages into standards mode

<meta http-equiv=”X-UA-Compatible” content=”IE=EmulateIE8″ />

Works like a charm. No more annoying pop-up.

Consider adding this to any page/site that’s built to W3 specs.

IE8 Compatibility Mode Pop-up Message

Internet Exploder

Swine Flu Tracker

Swine Flu News and Information

Grown Up Book Reports

Book reviews with a healthy dollop of snark

Ethan McCarty

Digital strategy | Social business | People-centric biznology

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