The fresh haps on why 301 redirects matter and what pitfalls to avoid when rejiggering your website. Involve your SEO maven in the conversation to help your organization plot a smart course.
Category: Guides & How-To
SEO Content Writer Onboarding
This guide is intended for those thinking about writing and editing with _fiicient, but you might find it interesting for other reasons too. …Or not. Every search engine optimization minion knows content is king. I’ve been doing this SEO thing for others since 2004; time for an article about starting a relationship with a new writer.
Hamburger Menu Breakpoint Best Practices
This concerns neither food nor hamburgers. Sorry. Hit the food category of this blog for that sort of stuff. Even if you're not familiar with the term "hamburger menu" you've seen one. Three horizontal lines, like in the image below, but much smaller, on a mobile webpage, usually up in a corner. Hamburger menu on … Continue reading Hamburger Menu Breakpoint Best Practices
Improved System for Screening Job Applicants
(Or: How I Learned to Hire Smarter) Do you think you're a good judge of character? Studies show that not only do we suck at judging other people's authenticity, we also vastly overestimate our ability to sniff out the fakers. Leaning on AI-assisted hiring help is similarly problematic because of biases in its training data; … Continue reading Improved System for Screening Job Applicants
SEO Writing 101
Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well-written content about that something. Know your keywords, and how to use them. A good SEO writer avoids excessively ham-fisting … Continue reading SEO Writing 101
Answered: How do I get an image next to my site’s Google SERP listing?
Updated for 2022: Astute searchers have increasingly noted Google SERPs adding images next to regular organic listings, especially in mobile search. Here are two examples: You should get an image next to your mobile Google results, too! Business image thumbnails like these are one example of what Google calls SERP enhancements. It’s important to remember … Continue reading Answered: How do I get an image next to my site’s Google SERP listing?
Tap Tremolo Pedal Comparison/Guide
Updated for 2020. When this UX snob of a pedal junkie caught the tremolo bug, he started referring to himself in the third person and made a spreadsheet comparing 30+ different tap tremolo pedals. ...Then he blogged about it. If you're lazy or impatient, use these links to skip to a juicier section of the … Continue reading Tap Tremolo Pedal Comparison/Guide
Automated Scheduling Google My Business Posts
This is Google's default "Google My Business Post" image. Will they make me take it down? We'll see. (This post is more than half a decade old. I'm guessing some of it is outdated by now.) I won't tell you much about Google My Business posts and how they're potentially great for your business, your … Continue reading Automated Scheduling Google My Business Posts
Redirector Browser Extension Takes You Where You Want to Go
AT&T just installed fiber to my house. It's fast. I get a steady 949 Mbps up and down. I had no complaints about the 160 Mbps/14 Mbps I was getting from Cox, but my inner geek couldn't say no to faster-for-the-same-price. The install was pretty smooth, but during the bumps, I would type nonsense URLs … Continue reading Redirector Browser Extension Takes You Where You Want to Go
Guide: Comparing Arpeggiator Pedals
Wherein Dan talks himself into buying one via this arpeggiator pedal roundup/shootout. (Spoiler alert: I bought the Tararira.) What is an arpeggiator pedal? An arpeggiator is a sequencer. A sequencer plays a series of sounds based on a source and parameters set by you, the user/musician. In the case of an arpeggiator pedal, the “source” … Continue reading Guide: Comparing Arpeggiator Pedals