The fresh haps on why 301 redirects matter and what pitfalls to avoid when rejiggering your website. Involve your SEO maven in the conversation to help your organization plot a smart course.
Hamburger Menu Breakpoint Best Practices
This concerns neither food nor hamburgers. Sorry. Hit the food category of this blog for that sort of stuff. Even if you're not familiar with the term "hamburger menu" you've seen one. Three horizontal lines, like in the image below, but much smaller, on a mobile webpage, usually up in a corner. Hamburger menu on … Continue reading Hamburger Menu Breakpoint Best Practices
Kids COVID Coin Curriculum?
Or: How I learned about EVERYTHING from a coin. Who likes to collect money? I do! But I’m talking about weird money. If you travel abroad, it’s not strange to see different sorts of money, but 35+ years ago when I first stumbled across a coin bearing non-Latin characters, it seemed a magical treasure. A … Continue reading Kids COVID Coin Curriculum?
Me Writing About Me Writing About Me Writing
Or: I used to write a weekly column. Big piece about coins and COVID in the works, kids, but it's been stuck at the 88% done mark for a few weeks. Maybe this'll help to break the blog content logjam? (It did!) Well, I actually have drafts of several mundane blog posts gathering digital dust, … Continue reading Me Writing About Me Writing About Me Writing
Improved System for Screening Job Applicants
(Or: How I Learned to Hire Smarter) Do you think you're a good judge of character? Studies show that not only do we suck at judging other people's authenticity, we also vastly overestimate our ability to sniff out the fakers. Leaning on AI-assisted hiring help is similarly problematic because of biases in its training data; … Continue reading Improved System for Screening Job Applicants
WordPress Managed Hosting Comparison
Updated for 2020: A good host and webmaster grease the SEO wheels. One of my clients is with ProntoMarketing. They're awful. I loathe working with them. (Pronto, not the client.) I more or less told the client, "It's them or me." Rather than leave a great client in the lurch like the prima donna I … Continue reading WordPress Managed Hosting Comparison
SEO Writing 101
Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well-written content about that something. Know your keywords, and how to use them. A good SEO writer avoids excessively ham-fisting … Continue reading SEO Writing 101
Answered: How do I get an image next to my site’s Google SERP listing?
Updated for 2022: Astute searchers have increasingly noted Google SERPs adding images next to regular organic listings, especially in mobile search. Here are two examples: You should get an image next to your mobile Google results, too! Business image thumbnails like these are one example of what Google calls SERP enhancements. It’s important to remember … Continue reading Answered: How do I get an image next to my site’s Google SERP listing?
Tap Tremolo Pedal Comparison/Guide
Updated for 2020. When this UX snob of a pedal junkie caught the tremolo bug, he started referring to himself in the third person and made a spreadsheet comparing 30+ different tap tremolo pedals. ...Then he blogged about it. If you're lazy or impatient, use these links to skip to a juicier section of the … Continue reading Tap Tremolo Pedal Comparison/Guide
SEO: Text-in-Images – Misinformation & Best Practices
"When you embed text in an image, Google can not read it. That's the old saying, at least. Technically, 'Google' can read and parse the text in almost any image. There's plenty of evidence supporting Google's OCR capability; I won't refute it. But you should still shun putting text in images, usually. ...Says the guy who … Continue reading SEO: Text-in-Images – Misinformation & Best Practices