This guide is intended for those thinking about writing and editing with _fiicient, but you might find it interesting for other reasons too. …Or not. Every search engine optimization minion knows content is king. I’ve been doing this SEO thing for others since 2004; time for an article about starting a relationship with a new writer.
Is it too much of a pain in the ass/expense to keep adding timely content to your website or blog? Or do you already do that and you're looking for a way to up your SEO game without trying too much? I know it was just half a year ago, while showing you how to … Continue reading Google My Business Posts – What are they? How to? Why? Etc.
Updated for 2020: Astute searchers have increasingly noted Google SERPs adding images next to regular organic listings, especially in mobile search. Here are a couple examples: I want an image next to my Google results, too! Business image thumbnails like these are one example of what Google calls SERP enhancements. It’s important to … Continue reading Answered: How do I get an image next to my site’s Google SERP listing?
I won't tell you much about Google My Business posts and how they're potentially great for your business, your business's SEO and your company's findability. Because other people have already written about that. (Lie. I later wrote this post about GMB posts: What and Why?) Instead, I'll help you figure out how to pre-schedule several … Continue reading Automated Scheduling Google My Business Posts
"When you embed text in an image, Google can not read it. That's the old saying, at least. Technically, 'Google' can read and parse the text in almost any image. There's plenty of evidence supporting Google's OCR capability; I won't refute it. But you should still shun putting text in images, usually. ...Says the guy who … Continue reading SEO: Text-in-Images – Misinformation & Best Practices
I've been using Advanced Web Ranking (not to be confused with Advanced Web Ranking Cloud) for eight years. Read riveting tales from 2010 wherein I try to find a replacement for WebPosition, eventually deciding on AWR. Things were simpler then; there weren't many players in the ranking software space, and almost everything was desktop-based. Fast … Continue reading Comparing Rank Tracking Software
Social 101 for the SEO-minded Company SEO practitioners have seen the writing on the wall for years. If you really care about ranking well in Google, now it's past time to pay attention to social. Almost two months ago we learned empirically that more +1 on Google+ means better ranking in Google. I've spent a … Continue reading Social SEO is Here
Research is the smart first step when starting a new SEO campaign or growing an existing SEO effort. I talk with clients to brainstorm a few keyword ideas and then feed those seed keywords into tools to find related keywords. Then, ideally, I look at traffic and competition metrics to identify low hanging fruit of … Continue reading Keyword Research Alternatives to SEOmoz and Wordtracker?
That SEO and usability don't flourish in a vacuum has been on my mind lately. Sound doesn't travel in a vacuum. If there's nobody to hear your pearls of SEO wisdom do they make a sound? The sound of silence sends no sales. Four cases of constructive complaining follow. Case #1 - Hire Experts + … Continue reading SEO Usability Vacuum
Got an email from one of my contract coders today about a supposed SEO plugin for WordPress called xCommenter: Hey Dan -- Ever heard of xCommenter wp-plugin? https://vimeo.com/36628711 Just wondering what your opinion is on these sort of tools. What is xCommenter? Will it help my site's SEO? xCommenter parses your post's tags, title and … Continue reading xCommenter Bad for SEO – Bad for your site