The fresh haps on why 301 redirects matter and what pitfalls to avoid when rejiggering your website. Involve your SEO maven in the conversation to help your organization plot a smart course.
SEO Content Writer Onboarding
This guide is intended for those thinking about writing and editing with _fiicient, but you might find it interesting for other reasons too. …Or not. Every search engine optimization minion knows content is king. I’ve been doing this SEO thing for others since 2004; time for an article about starting a relationship with a new writer.
Google My Business Posts – What are they? How to? Why? Etc.
Is it too much of a pain in the ass/expense to keep adding timely content to your website or blog? Or do you already do that and you're looking for a way to up your SEO game without trying too much? I know it was just half a year ago, while showing you how to … Continue reading Google My Business Posts – What are they? How to? Why? Etc.
Answered: How do I get an image next to my site’s Google SERP listing?
Updated for 2022: Astute searchers have increasingly noted Google SERPs adding images next to regular organic listings, especially in mobile search. Here are two examples: You should get an image next to your mobile Google results, too! Business image thumbnails like these are one example of what Google calls SERP enhancements. It’s important to remember … Continue reading Answered: How do I get an image next to my site’s Google SERP listing?
Automated Scheduling Google My Business Posts
This is Google's default "Google My Business Post" image. Will they make me take it down? We'll see. (This post is more than half a decade old. I'm guessing some of it is outdated by now.) I won't tell you much about Google My Business posts and how they're potentially great for your business, your … Continue reading Automated Scheduling Google My Business Posts
SEO: Text-in-Images – Misinformation & Best Practices
"When you embed text in an image, Google can not read it. That's the old saying, at least. Technically, 'Google' can read and parse the text in almost any image. There's plenty of evidence supporting Google's OCR capability; I won't refute it. But you should still shun putting text in images, usually. ...Says the guy who … Continue reading SEO: Text-in-Images – Misinformation & Best Practices
Comparing Rank Tracking Software
I've been using Advanced Web Ranking (not to be confused with Advanced Web Ranking Cloud) for eight years. Read riveting tales from 2010 wherein I try to find a replacement for WebPosition, eventually deciding on AWR. Things were simpler then; there weren't many players in the ranking software space, and almost everything was desktop-based. Fast … Continue reading Comparing Rank Tracking Software
Social SEO is Here
Social 101 for the SEO-minded Company SEO practitioners have seen the writing on the wall for years. If you really care about ranking well in Google, now it's past time to pay attention to social. Almost two months ago we learned empirically that more +1 on Google+ means better ranking in Google. I've spent a … Continue reading Social SEO is Here
Keyword Research Alternatives to SEOmoz and Wordtracker?
Research is the smart first step when starting a new SEO campaign or growing an existing SEO effort. I talk with clients to brainstorm a few keyword ideas and then feed those seed keywords into tools to find related keywords. Then, ideally, I look at traffic and competition metrics to identify low hanging fruit of … Continue reading Keyword Research Alternatives to SEOmoz and Wordtracker?
SEO Usability Vacuum
That SEO and usability don't flourish in a vacuum has been on my mind lately. Sound doesn't travel in a vacuum. If there's nobody to hear your pearls of SEO wisdom do they make a sound? The sound of silence sends no sales. Four cases of constructive complaining follow. Case #1 - Hire Experts + … Continue reading SEO Usability Vacuum