Astute searchers have increasingly noted Google SERPs adding images next to regular organic listings, especially in mobile search. Here are a couple examples:
I want an image next to my Google results, too!
Business image thumbnails like these are one example of what Google calls SERP enhancements. It’s important to remember that Google will do what they want to do. Nothing will guarantee an image with your listing, but you can do a few things to nudge Google toward that goal.
1. Check your Google My Business listing
Add several good images to your GMB listing, and don’t forget to add a profile photo and logo. Google sometimes uses data and assets from biz listings to enhance other, related listings. Give them something good to work with.
2. Use link tags and Open Graph meta tags to suggest a thumbnail image
Meta tags let you share information about your page with other sites. Link tags allow you to define interrelationships between assets. Various social networks use this markup to auto-set images when you share a URL, and maybe Google will use it as a signal for what image to slot next to your organic SERP listing. You can do it with either or both of these snippets:
Google Custom Search allows you to adapt and configure Google for searching your own site, and the image thumbnail syntax for it is concise. Does Google use it or ignore it for regular SERPs? We don’t know. But it’s easy, so it’s another option. There are two different markup options:
Or put a PageMap DataObject in the area. …Don’t know what the latter is? Just do the meta tag!
4. Use structured data to get an image next to your listing
This section should have been the lead, but it’s more dense, and I didn’t want to scare you off. Structured data, specifically, using bits of microdata or tags defined by schema.org, is arguably the best way to help Google understand your intentions. So why not tell them about image-enhanced SERP options with it? I’m not going to go into excruciating detail about syntax and best practices here. It’s easy to find plenty of resources about microdata best practices and schema implementation if you use a little Google-fu.
I will highlight these points:
Google likes it in JSON-LD, but Microdata or RDFa will work for big-G, in a pinch.
Name images sensibly. (img1.jpg = nonsense. [something-descriptive].jpg = sensible)
Size images appropriately. Don’t upload huge images (dimensions or file size) unless you have a good reason. Definitely take dimensions into consideration when you’re specifying a potential SERP thumbnail enhancement. E.g. don’t make them smaller than 160p x 90p or larger than 1920×1080. Oh, and don’t use images with weird (long or tall) aspect ratios. Stick close to square, or typical TV/film aspect ratios of the past and present, at least when you’re thinking about SERP thumbnails.
Make Google’s indexing job easier, and they’ll (likely) make your SEO life easier, eventually.
None of the above methods are guaranteed to work, but they’re about as good as it gets. If Google doesn’t love your site for some reason, you might not get an image next to your listings. Oh, and if you do get your image next to some SERP listings but not others, don’t be surprised; that’s exactly what will happen, if you’re lucky.
AT&T just installed fiber to my house. It’s fast. I get a steady 949 Mbps up and down. I had no complaints about the 160 Mbps/14 Mbps I was getting from Cox, but my inner geek couldn’t say no to faster-for-the-same-price.
The install was pretty smooth, but during the bumps, I would type nonsense URLs in to see if things were working. Most of the domains actually existed, but when I hit something that wasn’t live, I got the AT&T-branded page telling me the page I’m looking for isn’t available. Well, it said that somewhere within the mess of ads. Call it what you will, it’s DNS hijacking. Amazingly, AT&T allows users to opt-out of “this service”. But some ISPs don’t.
End ISP DNS Hijacking
Before I noticed that opt-out, I took a minute to update my Redirector settings appropriately. No more AT&T DNS hijacking. (I’d previously used it to prevent Cox from hijacking my DNS).
It works in FireFox, Chrome, and Opera, and Redirector is good for more than stopping DNS hijacking. It’s a versatile browser usability enhancer.
Use Redirector to Help Your Favorite Charity
I don’t have a car, and I loathe shopping, so I regularly shop with Amazon for things I can’t get by foot or on my bike. I made a valiant effort to remember to use Amazon’s Smile program special URLs to help my favorite charity (Death With Dignity National Centers,) but I’d usually forget. The AmazonSmile Foundation will donate 0.5% of the purchase price of eligible products to the charitable organization of your choice.
I didn’t want to leave those easy donations on the table, so I searched for something that could remember for me. Enter Redirector. Now, every time I click an amazon link, or type amazon.com into my browser, I’m taken to the smile.amazon.com version of that page, instead.
I’ve uploaded an image of my Redirector settings at the bottom of this post in case you too want to more frequently, passively donate to your fave cause, or if you want to stop your ISP from hijacking your DNS. It’s easy. For the latter, you can use the same DNS hijacking forwarding URL I use, or copy the PHP snippet from that page.
I’ve been using Advanced Web Ranking (not to be confused with Advanced Web Ranking Cloud) for eight years. Read riveting tales from 2010 wherein I try to find a replacement for WebPosition, eventually deciding on AWR. Things were simpler then; there weren’t many players in the ranking software space, and almost everything was desktop-based.
Fast forward to 2018. When AWR started shitting the bed a month ago, I was faced with more than three dozen contenders for my search engine querying and reporting needs, almost all of them cloud-based or SaaS. I could have ferreted out even more vendor options, I’m sure, but when I added the 40th vendor/software suite to my spreadsheet of rank tracker candidates, I stopped. (Full list at end of this post.) Daunting. “If you can’t find what you want from 40 vendors, there’s something wrong with you.” I said that out loud.
So, what exactly did I want? That’s an important question. My criteria are similar to those of many, but might very well be different from yours. Keep that in mind as you read on. Oh, and if you don’t have any interest in SEO software, you should probably stop reading and have fun with some of the non-SEO posts on this site, or go contemplate a tree, or something.
If you’re still here, let’s dig in for rank checking software comparison.
What I did NOT want
I already have great sources for keyword research, backlinks, competitor analysis, website violations/improvements, and some other important SEO metrics. Sometimes I subscribe to a service for a month and do what I need to do. Sometimes I lean on one of my colleagues who already has a subscription to one or more vendors. Several of the SEO software vendors I considered are full-service suites of sorts, and therefore often priced themselves out of the SEO ranking software market.
At most, I do keyword research and backlink audits quarterly for existing clients so it doesn’t make sense for me to pay for it every month. If you’re looking for a 360-degree SEO suite, this rank tracker comparison might not be for you.
Historical Ranking Data Import
Although I’m not importing data for all projects when I migrate, I’m importing historical ranking data for most of them. (A couple clients wanted to archive old data and start fresh.) Some vendors like RankTrackr (not to be confused with SEO PowerSuite’s Rank Tracker) and Tiny Ranker don’t have a way to migrate SEO ranking data from your old projects to their platform. With them, you’ve no choice but to start with a fresh slate in reports. Other companies say they’ll import data for a fee, including SERPBook and SEMRush.
Caveat: Your data might not be in the format they want. Look before you leap.
Ability to Pause/Stop SEO Projects
Sometimes clients leave for a few months. (See my post from a week ago about why SEO clients leave.) Sometimes you’ll have cause to pause a project for years. It doesn’t happen often, but about half of rank trackers surveyed don’t allow you to pause. Or they offer janky workarounds: “Just delete the keywords and save them on your computer. When you’re ready to start again, add the keywords again!”
Who won’t let you pause an SEO project? SE Ranking, RankTrackr, Tiny Ranker, RankRanger, and others. SERPFox is one of a few non-pausers to offer what I consider sub-optimal workarounds, but SERPFox at least preserves your data, somehow.
I’m accustomed to being able to upload several HTML reports for each client. While there are several candidates who offer access to an API so you can cobble together your own reports, I don’t want to do that. I’m also not interested in reporting software that only generates static PDF reports and/or ugly CSV spreadsheets. These are comparatively horrible ways to display report data. Rank Ranger, SE Ranking, RankTrackr, and others all fall short here.
Vendor Support Hours
Chances are, after you’re all setup with your new rank tracker, you’ll seldom need support. But take it from somebody who’s needed a lot of support from Advanced Web Ranking over the past month: you’ll care about support when you need it. AWR is in Romania, I’m in California. AWR is at the support desk when I’m asleep, and vice versa. I open a ticket on Monday. I receive a response on Tuesday, to which I reply. Wednesday I get their reply, and so on. The weekend comes, and the snail’s pace of support slows to a stop. …And that’s when they bother to respond in a timely manner.
Support availability matters sometimes. Do yourself a favor and weigh candidates support hours in your process. Spoiler: I ended up picking two vendors. One of them offers perfect support hours for me, the other one, not so much. The latter is half a world away, which is unfortunately not uncommon with the ranking software bros.
Don’t let companies fool you; updating your keywords’ rankings every day, or every hour isn’t adding value for you. Well, if you’re playing at the most vaulted, vaunted levels of SEO, I suppose you could argue that point, a little, but if your clients need detailed reporting more than once a month, you should find different clients. Spend more of your time DOing SEO, and less time measuring it. Anyhow, several vendors offer different plans/options for different scanning/querying frequencies. I don’t want hourly or daily scans because I’d be paying for unused fluff. Some services, like SEO Rank Monitor, SEMrush, and others only offer daily tracking.
Obviously, you sometimes won’t want to wait a week or longer for keyword rank data. SerpBook and Rankinity get around that thusly. SerpBook gives you a bunch of monthly credits for on-the-fly, ad hoc rank checking, e.g. for research, in addition to your regularly-scheduled data, and the latter is a granularly-priced pay-as-you-go service, so…
Well, this is as good a time as any to talk about pricing and cost.
It’s so hard to compare different products’ pricing models. …No two vendors define their pricing the same way. It’s almost totally incongruous.
Comparing SEO Reporting Software Pricing – Not easy.
On January 31st, as I was deep in this ranking software comparison, I guest lectured part of a class on Digital Media and Analytics within Columbia University’s Strategic Communications Program. My spiel (“Serendipity: Two UX ROI Stories”) was last on the docket, so I got to enjoy the first hour of Ethan McCarty‘s class.
While much of the class discourse (analytics/meaningful data/correlation vs causality/etc.) resonated with my experiences, I was particularly moved by Ethan’s reflection on his experience choosing and comparing web metrics software suites.
“Buying any kind of SaaS (such as SEO software) is kind of like buying a mattress,” said McCarty. “They all might have a similar feature sets, but each vendor names things differently, accentuates their own strong points and usually does a pretty good job of obfuscating their weaknesses. They are also all sold on different pricing schemes which makes comparison shopping grueling even if you’re a diligent spreadsheet-keeper. You may as well buckle and get the one you find most comfortable to use,” he said, speaking of both SaaS solutions and mattresses, natch.
Mattresses, am I right? It was comforting to find a sense of simpatico. We are not alone. This sucks for almost every discerning consumer, it would seem. I had to ask most vendors several followup questions to try to figure out how they actually priced their services.
How do we define rank-tracking pricing units?
“Keywords” are the near-universal pricing unit in the ranking space. But different vendors define that word conflictingly enough to make apples-to-apples pricing comparisons almost impossible. That’s why it’s in quotes there! I kid you not, the number of “keywords” I have varies by MORE than a factor of ten, depending on the vendor. It’s nuts! What’s worse, getting straight answers regarding a vendor’s definition of “keyword” is akin to pulling your own teeth. Not fun.
We’re dealing with several variables, depending on the vendor:
Keywords (kw) – number of different keywords in the project
Search Engines (SE) – # of different search engines to be queried
Depth (d) – number of SERPs of data you want to gather (ranged from 1 to 30)
Projects (p) – number of, in my case, clients
Frequency (f) – how often do you want to query for data?
Sites (ws) – number of websites you want data for (e.g. your site/s + ‘competitors’)
Vendor SE Ranking defines a keyword as one keyword in a project regardless of the number of SE. Well, you can add up to five SE, and that kw still counts as one “keyword” in their pricing model. I didn’t catch how deep (d) their data delves into the SERPs, but they offer different pricing for three frequencies, ranking from one day to one week.
Some vendors, like AWR Cloud, SerpBook, and others count Google-US, Bing-US, and Yahoo-US as a single SE unit. But they count other SE and location-based SE as individual units. But AWR Cloud only goes a few pages deep for a “keyword” while SERPbook digs to 10 SERPs and still calls it a “keyword”.
Some rank checkers count a keyword as a single SERP. So if you want to check ranks 1-40 (four SERPs) for a keyword in a single search engine, that’s four “keywords”.
Rankinity, as hinted earlier, charges per kw-se combo, with pricing for each pair delivering 10 SERPs.
Some charge only once for a keyword-se combo, regardless of the number of projects in which it appears while others will count each project-keyword-se instance as a separate “keyword”.
Some rank trackers, like SerpBook essentially charge extra for competitor rankings. (“keywords”=kw*SE*s) while other rank trackers will gather ranking data for several sites/urls, for the same keyword, without counting it as extra “keywords”.
Those are just a few examples. The myriad definitions of the “keyword” pricing unit are beyond my tired brains’ abilities to concisely summarize. Sorry! The takeaway is: Make sure you know what their “keyword” is, and how it differs from other vendors you’re considering.
Plan Pricing Break Points – Important Future Thought
Some companies, like SEMRush and Web CEO limit how many projects you can have. Add your 6th project and you have to jump from the former’s $99 “pro” plan to the $199 “guru” plan, (or the latter’s identically modeled “Startup” and “Corporate” plans,) even if you weren’t close to the other price-resource-unit limits of your subscribed service level.
Other rankers charge more to add additional “users”. …I’m telling you, it’s complicated.
Which Search Ranker / Reporting Solution did I choose?
As I hinted before, I originally picked two. Rankinityand SerpBook. But then I learned SerpBook counts each competitor as an individual set of keywords, and that priced them out of the top spot, and maybe even out of honorable mention. BUT they’re still a great option if you don’t want to track much (or any) competitor data. Alas, they’re not a good match for me, because I like to keep an eye on the competition. …I often find it actionable.
Using Rankinity to check once a month is a great value, and I’m still waiting for them to finish importing my data. They said it’ll be a few more days.
But I’m optimistic. …And I’m willing to pay a little extra for the elbow grease that might be required to massage my data into place.
The Proof is in the Pudding
That’s an old proverb dating back to the 1300s meaning: You can only say something is worthwhile after you’ve tested it. As of this writing, I tested what I thought was a top finisher enough to know they’re not a great match for me. I’m still in bed with Rankinity, and after digging into the honorable mentions, below, I’m left with RankWatch in second place.
Because I want to go with two vendors simultaneously, and one of my first picks didn’t pan out, I spent more time digging into RankWatch, WebCEO, SE Ranking, and SEO Rank Monitor to find a replacement. As of this editing (a month after publication) I still haven’t signed with RankWatch, but I will, soon. If they don’t pan out, I’ll update yet again.
Thanks for reading. While I can’t answer specific questions about specific rank-checking candidates, I’m happy to opine on more general bits. Please use the comments section, or if you’re feeling shy, send me an email or something. The rest of this blog post is me kvetching about AWR, and the aforementioned list of competitors. Good luck!
Regarding Advanced Web Ranking
I’ve been unable to run reports without zany errors for over a month now. AWR wasted countless hours of my time denying the problem was theirs. They blamed my proxy provider. So I switched to a different batch of proxies. Nope. AWR still blamed my proxy provider. So I switched to another proxy vendor and dedicated proxies. No dice. AWR said those proxies too were to blame for my continued problems. So I switched to a different batch of IPs. Same problem. (Shoutout to Trusted Proxies. They helped me troubleshoot and were always quick to respond.)
I gathered and presented evidence to the contrary over and over again but Advanced Web Ranking denied any responsibility. At one point, they went nine days without responding to an email or trouble ticket, of which I sent MANY.
So, needless to say, I’d already decided to move on by the time they picked up conversation again. Then a few short days later, on January 31st, AWR apologized and they sent a mea culpa. They’re unable to fix the problem. (Even though competing desktop rank tracker “Rank Tracker” doesn’t suffer from the same problem. …I tested.)
I pre-paid for a couple years of AWR and they gave me a full refund. While the last bit of road to the end was unnecessarily bumpy, at least they ended the relationship with class.
List of SEO Rank Trackers Compared Herein
Note re: crappy data: When I started this task, I didn’t know I’d write this blog post, so I didn’t preserve my data at first. If I determined a candidate was far from the mark, I just deleted their row from the spreadsheet. When I’d whittled down to a couple dozen, I realized I should stop doing that! (#destructive) However, I’m not made of time, so later, as I determined a vendor wasn’t a good match for me, I stopped gathering data for that vendor. The more I whittled the list down, I kept adding more criteria. So, when I mention a list of vendors lacking a particular trait in the criteria sections above, it definitely doesn’t imply all other vendors DO support it.
Here are the twenty-four I compared:
Advanced Web Ranking Cloud
SEO Rank Monitor
Dan Dreifort consults on UX and SEO. He’s trying to find more people with whom to make music in San Diego. Dan also likes food and film. He just ate some ice cream and he’s seen five of the nine 2018 Best Picture nominees, so far. His vote goes to Aronofsky’s un-nominated “mother!” – Best allegorical thriller, EVAR!
I’ve blogged twice before about firing SEO/UX clients, but there are other reasons practitioner and client separate.
What are some reasons to part ways?
The best reason: “Dan, you helped us sell all the inventory. We’re done. Thanks!” (Only happened once: Hawaii housing development)
One of the most annoying reasons: “Some guy in a suit came into our office and shook my hand. They’re cheaper, so we went with them.” (Has happened twice, both clients came back.)
A middle of the road reason: “We’re growing so fast, our goals are ambitious. You’ve helped us, but we’re necessarily somewhat inefficient and crazy-swamped organizationally, so we’re going with a 360-degree, all-inclusive agency who can handle everything under one umbrella.” (Has now happened a few times, including today.)
…It’s not like I can’t help this last subset of organizations in the next step of their SEO/UX journey, (I’ve driven ambitious budgets to success-city before,) but sometimes it makes sense to move on to the next step. There’s a decent chance their new agency will kick ass or at least continue to add value. But there are no guarantees; I’ve seen these moves fail miserably, too.
The good thing about today: I’ve moaned about this client for years. (Ask them, they’ll tell you.) As a thought experiment, I took a 2-month sabbatical from them this past summer. But I stuck with it and helped them grow. Anyhow, I’m thrilled that we’re both moving on. After a fruitful 4+ year engagement, this is a good parting. #Healthy
Hell, just a few hours ago I sent a note to one of my referring agencies telling them fficient SEO & UX is at capacity and not accepting new clients for a while. …Maybe I’ll revisit that thought in a month or two.
Wherein Dan talks himself into buying one via this arpeggiator pedal roundup/shootout. (Spoiler alert: I bought the Tararira.)
What is an arpeggiator pedal?
An arpeggiator is a sequencer. A sequencer plays a series of sounds based on a source and parameters set by you, the user/musician. In the case of an arpeggiator pedal, the “source” is whatever you plug into it: guitar, bass guitar, synth, toy, etc. The parameters are the pedal knobs and buttons, controlling things like: pitch, tempo, order, steps, scale, key, etc. We’ll leave it at that for now.
Why do I want one?
Keep in mind: My criteria for an arpeggiator are likely different than yours. That said, they’re fun. I recently picked up an Electro-Faustus Drone Thing, and this guy seems to have fun pairing it with arpeggiators, so…
EarthQuaker Devices Arpanoid
First I saw the Earthquaker Arpanoid. (Link immediately above). I wanted it.
Its small size and lack of a zillion knobs and whistles belie its nifty factor. However, it lacks a few things I’m looking for: per-note/step pitch control, CV or midi control, tap tempo, etc. And because it lacks features, it doesn’t so much arppegiate as it plays scales. At $225, it’s definitely ‘affordable’ in this lineup.
AARP stands for Automatic Arpeggiated Repeating Patterns, which seems redundant, right? Also questionable product naming, what with the AARP being a 38-million-member thing, and all. Regardless, the AARP v1 has almost everything I want: tap tempo, eight pitch knobs, etc.
While looking for one, I learned about the upcoming AARP v2, but I’m not as attracted to its menu-driven interface (vs. all the knobbies on the older version.)
Regardless, both AARPs are currently unavailable, and you have to be on your Instagram game to snag one from the limited supply when v2 is released circa Q4 2017 or Q1 2018. Price unknown, but certainly higher than the v1’s $275 price tag.
Dwarfcraft Devices PitchGrinder
At $350, it’s not the most affordable option, and while I like that it crunches the signal down to 8-bit awesomeness, it lacks some features I want (external control, pattern control diversity, etc.). Another cool bit about the PitchGrinder: Its “Glide” knob acts as a portamento effect, controlling whether the pedal jumps or glides from pitch to pitch.
Hologram Dream Sequence
$425. It’s much more than an arpeggiator, but I’m not looking for more-than-an-arpeggiator, and I don’t want to spend that much. Furthermore, the UI isn’t setup for a great arpeggiating UX, if you know what I mean.
But it has midi in and out, and an assignable expression pedal insert, and it’s feature-rich. So maybe it’s your jam?
Bananana Effects Tararira
$269 + $20 shipping. This one might be my jam. It doesn’t break the bank – at least in this space, and speaking of space, it’s small, which is a plus. Each of the eight steps is knob controllable. …And if we’re grading on quantity of buttons and knobs, the Tararira is the clear winner, scoring a whopping 19 in the controller bells and whistles column.
^That was my original blurb on the Tararira. Then I bought it. Additional thoughts:
The Bananana Effects Tararira is everything I hoped it would be. (Fun and weird!) It has just about everything I want in an arpeggiator pedal. But if you want me to nitpick, I could say this:
Par for the course with boutique pedals these days, the bottom of the Tararira is plain ole metal. I added four rubber feet to help it stay in place a little.
The scale, step and divider knobs are smooth-spinning, without a tactile hint when you spin to another value. …So you kind of have to visually know where the knobs are, which is tough because they’re small and black, with scant visual cue as to which number value/setting they’re pointing. I plan to remedy this with a little white paint and a tiny paintbrush, or something. If I find appropriately sized and calibrated clicky knobs, I might solder those in instead. But I doubt I’ll find any. Bananana Effects clearly had to make some minor sacrifices for the sake of size and cost. Worthy trade-offs for most consumers, I think.
I’ve no doubt I made the right choice in picking the Tararira. I look forward to many hours of noise-making weirdness with this pedal. You should get one.
Other arpeggiator pedals considered:
Eventide H9 – Billed as “a complete pedalboard in one pedal,” I find it way too separated from effect controls. If you want presets, this might be for you, but if you want knobbies, not so much. $399 + you may purchase/download additional algorithms (read:fx) for more $.
That’s it. I hope to get up the nerve to buy one of these toys soon. Thanks for reading!
Dan Dreifort consults on UX and SEO. He’s been in hardcore noise-punk band ‘Cat Shit’ for over a year now. Accordingly, he and pals are getting ready to scare trick-or-treaters with noise from: Microbrute, Theremini, Drone Thing, and guitar through sundry fx pedals on Halloween. #LureThemInWithCandy
If you use CheapoDrugs.com, stop. If you put any faith in the CIPA, stop. Neither of these organizations take cybersecurity seriously. I don’t consider them good stewards of your or my personal information. Neither organization will address evidence of a breach. …The CIPA at least gave me lip service for a while, before blowing me off.
Is CIPA legit? If CIPA doesn’t hold its members accountable, it’s worthless and you should ignore its recommendations and “certifications”. Check out the Wikipedia entry for more evidence. Malarkey.
Original post follows
For almost 20 years, because I’m a big nerd, I’ve been using unique email addresses for every single website. e.g. the email address I give VictoriasSecret.com is different than the one I use to sign in to Fredericks.com.
When I start getting spam at an email address, I can quickly turn off that one address.
Problem solved. No more spam.
For those of you thinking, “That multi-address thing sounds like an ongoing hassle!” All addresses come into a single inbox. It’s easy. …It wasn’t necessarily easy to setup, but that was forever ago. Who even remembers that? 😉
Canary in an internet coal mine
Anyhow, if I start getting spam to an address, and its content is unrelated to the site/business where I used the address, something is amiss. If it’s a biz/site I don’t care about, I just kill that address. However, when it’s a biz I care about, I let them know. I’m a canary in a coal mine. But much larger, and figuratively in email databases instead of literally in a coal mine. I also lack feathers.
Most of the time these businesses are thankful when I have an opportunity to act as an email canary. They listen. I tell them, “I don’t know how it happened, but somebody got into your database. I don’t know what they didn’t get, (credit cards? social security number?) but I can tell you that they for sure have your email list.”
How did somebody get our database?
There are three likely routes:
One of your employees or contractors grabbed it and sold it or is using it themselves.
Somebody hacked into your system and stole it.
A computer/laptop with your db and/or email list got infected with malware, which then sent the list to its devious hacker makers.
There are other options, but those three methods account for the vast majority of email leak incidents.
Why oh why is he blogging about this?
Cheapodrugs.com. I used ’em. …And while I still sometimes use Canadian pharmacies for my sweet, sweet drugs, I haven’t used Cheapo Drugs in a few years.
How strange then, that a little over a week ago I started receiving emails to the address I only gave to Cheapo Drugs. Within these emails I’m encouraged to use a coupon code to save on drugs at safemedspills by clicking on a tinyurl.com link. Nope. Not. Clicking. That.
What’s worse, the email contained evidence that the spammers also have access to other Cheapo Drugs’ clients’ information. (Full name, address, etc.)
I emailed Cheapo Drugs and let them know what had happened and shared with them the three possibilities (see above). In their reply, Cheapo Drugs confirmed that, shocker, they had not sent me the spam emails. The only other substance in their missive was, “We guarantee our patients that we do not sell their information to any phishing websites.” …I never said that you sold your address list. Idiots.
I went back and forth with Cheapo Drugs customer support a few more times trying to help them understand, but was met with a stonewall of non-customer-service. I even called and talked to somebody. I’ll spare you the frustrating details and summarize: Cheapo Drugs does not take proof of a database leak seriously. What to do?
Reporting a pharmacy to CIPA
I contacted CIPA, the Canadian International Pharmacy Association. Let’s see if CIPA takes this more seriously than Cheapo Drugs. …It would be hard not to. I’ll report back.
Sidenote: Now that Gmail’s spam filtering is so on fleek, I’ve considered using my gmail address more, in lieu of the system above. However, doing so isn’t as secure as using a different address for every site. Especially if you use the same password for multiple websites. Natch, I use unique passwords for each site, too. hashtag: nerd.
I was born in 1973. With a bachelor’s degree, I am the least educated person in my immediate family. My parents had a computer in the house before most people knew that personal computing was a thing.
I was sent to “enrichment camp” five days a week the summers after third and fourth grade where I learned to code in three languages, how to write poetry, speak French, and other smartypants stuff.
When I was 11, my maternal grandparents, both immigrants, died and left my mom about $60,000. We moved to a new home in a better school district. The high school had a planetarium. I never finished my junior year of high school.
I got my GED and applied to and was accepted by two colleges. In college, I met other geeky, white people and helped start an Internet service provider where I worked for ten years.
Now I work from home, staring at palm trees from my sit/stand desk, helping companies with esoteric niche digital marketing concerns.
I should note, days after this post, Facebook demanded I prove my identity. As my name is not Danakin Skyjacker, I was unable to satisfy their idiotic documentation criteria. They closed my account. I switched to one of my other fb accounts, with an even goofier name. The good news? Even less advertising. That fb profile has never had a hometown or a current city associated with it and it had “liked” almost nothing. Pure minimal-ad Facebook experience achieved. If you don’t want to open a new Facebook account, stick with the method below.
Original post follows:
I’ve been increasingly inundated with advertisements on Facebook, especially on their iOS app.
Cause 1: Facebook continually finds new ways to monetize its product. (You. You’re the product!) (Go on, click that link. It’s fun!)
Cause 2: Until today I’d told Facebook I lived in Honolulu, one of the most hip, expensive, and cosmopolitan cities in this hemisphere. (I don’t.)
Minimize Facebook Ads
So I changed my current city and hometown to Supai, Arizona, the most remote town in the United States. It’s not even accessible by car! Supai is the only place in the United States where mail is still carried out by mules.
RESULT: Fewer advertisements on fb. I am no longer ostensibly part of a cherished target demographic. (I never was.)
Sure, I might start seeing ads targeted to native Americans, and if Facebook advertising is on its game, I might even see ads related to sprucing up my imaginary new home in Supai. So far–worth it.
Concerned about your privacy? …Or just tired of ads?
Won’t you join me in Supai?
When not generously providing free table tennis lessons to hacks at the Triple Crown Pub, Dan Dreifort consults on SEO, user experience, and other aspects of digital marketing.