Improved System for Screening Job Applicants

(Or: How I Learned to Hire Smarter) Do you think you're a good judge of character? Studies show that not only do we suck at judging other people's authenticity, we also vastly overestimate our ability to sniff out the fakers. This is especially problematic when you're hiring for a crucial role. Combing through a flock … Continue reading Improved System for Screening Job Applicants

James Mercer and the Shopping Mall

An abandoned mall.

The Early Mall Period: The Mall as Friend Know Your Onion - The Shins - Oh, Inverted World - 2001 Lucked outFound my favorite recordLying in wait at the Birmingham mallThe songs that I heardThe occasional bookWere the only fun I ever tookAnd I got on with making myself Oh, so innocent. Reflecting on the … Continue reading James Mercer and the Shopping Mall

File Under Coronavirus Regurgitation

A decade ago, at the end of the aughts, I succinctly summarized the decade in health. Well, at least what I thought were the two biggest takeaways. You should read it. I mean, clearly, there's probably nothing earth-shattering in there. But y'all shoulda listened ten years ago. Just sayin'. Covid-19? Intrigue? Handshakes? Pop culture? Coughing? It's … Continue reading File Under Coronavirus Regurgitation

Dan Dreifort Today: Reflections on Sketching 2.0

I used to love drawing. My parents stuck me in a couple art classes at the Cleveland Museum of Art when I was a wee one. I'm thankful for it. I drew semi-regularly for almost a decade, until I discovered playing the guitar, chicks, and bangs. After that, my scribbling diminished to almost nothing for … Continue reading Dan Dreifort Today: Reflections on Sketching 2.0

Review of Zombarella’s House of Whorrors

This is a film review. I promise. But when hack-writer prima donnas edit ourselves, we get to scribble a few unnecessary intro paragraphs for literary effect. If you want to skip the setup and get to the fake beef, click this to go to the meat of the review, slacker. But don't blame me when … Continue reading Review of Zombarella’s House of Whorrors

Are Website Uptime Monitoring Services Reliable?

When your website is down you miss out on sales and make a poor first impression. Oh, and it's bad for SEO. Never fear--it's easy to get notifications when your site is down. And if your webhost sucks, you can switch to a better host. (See previous post re: the best managed WordPress hosts. Spoiler … Continue reading Are Website Uptime Monitoring Services Reliable?

WordPress Managed Hosting Comparison

Updated for 2020: A good host and webmaster grease the SEO wheels. One of my clients is with ProntoMarketing. They're awful. I loathe working with them. (Pronto, not the client.) I more or less told the client, "It's them or me." Rather than leave a great client in the lurch like the prima donna I … Continue reading WordPress Managed Hosting Comparison

SEO Writing 101

pinocchio touching his nose

Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well written content about that something. Know your keywords, and how to use them. A good SEO writer avoids excessively … Continue reading SEO Writing 101

Google My Business Posts – What are they? How to? Why? Etc.

Is it too much of a pain in the ass/expense to keep adding timely content to your website or blog? Or do you already do that and you're looking for a way to up your SEO game without trying too much? I know it was just half a year ago, while showing you how to … Continue reading Google My Business Posts – What are they? How to? Why? Etc.

Answered: How do I get an image next to my site’s Google SERP listing?

Updated for 2022: Astute searchers have increasingly noted Google SERPs adding images next to regular organic listings, especially in mobile search. Here are two examples: You should get an image next to your mobile Google results, too! Business image thumbnails like these are one example of what Google calls SERP enhancements. It’s important to remember … Continue reading Answered: How do I get an image next to my site’s Google SERP listing?