SEO, UX, FX, Art, Interviews, Complaining
We want to funnel viewers to checkout as efficiently as possible. Does SEO get in the way of that? Sometimes, yes. But there's a balance. If you keep SEO off of your product pages, competitors eschewing that sacrifice will likely best you in the AI and SEO messaging game. Can we have it both ways? … Continue reading Hide SEO in Plain Sight on Product Pages
Search engine optimization (SEO) reporting is messy. Broad metrics from raw keyword ranking data are often misleading. You might monitor a dozen or a few hundred keywords, but do they all matter equally? No. Some are foundational to your strategy, whether capable of delivering high traffic or just a crucially-targeted trickle; others are there for … Continue reading Statistical Weighting in SEO Keyword Reporting: Why It Matters and How to Use It
This is the latest in a series of HR articles focusing on hiring, training, and shaping expectations of applicants. Spoiler: buried not-so-deep in that link are cheat codes to help you land a position, if that's your goal. Several writers send me Word documents (or GDocs) with new and edited content for several websites. I … Continue reading CMS Text Maven Role – Description & Peculiarities
The fresh haps on why 301 redirects matter and what pitfalls to avoid when rejiggering your website. Involve your SEO maven in the conversation to help your organization plot a smart course.
This concerns neither food nor hamburgers. Sorry. Hit the food category of this blog for that sort of stuff. Even if you're not familiar with the term "hamburger menu" you've seen one. Three horizontal lines, like in the image below, but much smaller, on a mobile webpage, usually up in a corner. Hamburger menu on … Continue reading Hamburger Menu Breakpoint Best Practices
Or: How I learned about EVERYTHING from a coin. Who likes to collect money? I do! If you travel abroad, it’s not strange to see different sorts of money, but 35+ years ago when I first stumbled across a coin bearing non-Latin characters, it seemed a magical treasure. A mystery to be solved. So money! … Continue reading A Comprehensive Coin-based Curriculum for Curious Kids
Or: I used to write a weekly column. Big piece about coins and COVID in the works, kids, but it's been stuck at the 88% done mark for a few weeks. Maybe this'll help to break the blog content logjam? (It did!) Well, I actually have drafts of several mundane blog posts gathering digital dust, … Continue reading Me Writing About Me Writing About Me Writing
(Or: How I Learned to Hire Smarter) Do you think you're a good judge of character? Studies show that not only do we suck at judging other people's authenticity, we also vastly overestimate our ability to sniff out the fakers. Leaning on AI-assisted hiring help is similarly troubling because of biases in its training data; … Continue reading Improved System for Screening Job Applicants
Updated for 2020: A good host and webmaster grease the SEO wheels. One of my clients is with ProntoMarketing. They're awful. I loathe working with them. (Pronto, not the client.) I more or less told the client, "It's them or me." Rather than leave a great client in the lurch like the prima donna I … Continue reading WordPress Managed Hosting Comparison
Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well-written content about that something. Know your keywords, and how to use them. A good SEO writer avoids excessively ham-fisting … Continue reading SEO Writing 101
Dan Dreifort 