The Fall of Uncool


actually uncool


Hello fall.

I used to rank #1 in Google for uncool. Not so much anymore. My uncool site is wallowing WAY down the ranks. If you have a blog or a page, please toss uncoolcentral a link with “uncool” as the anchor text. I’ll hook you up with a link too. Or maybe I should be happy with things as they are. I.e. isn’t it even more uncool to not rank highly for “uncool”?

Or how uncool lead me to SEO

That uncool site helped me stumble into the world of SEO. I was so excited when I first found that I ranked well for “uncool”. The excitement faded (a little) then I started to wonder, “Why do I rank well for that phrase?” That was over a decade ago. I didn’t immediately begin doing SEO. I didn’t even know what SEO was. I figured it out and used my SEO knowledge to rank well for other phrases too.

Or how to get started in SEO

Eventually friends at marketing agencies and friends with businesses started to ask me how I ranked well for competitive phrases. Then they asked me if I’d do it for them too. If you want to start a career in SEO consider the same path; demonstrate quality SEO on your own sites and talk about your successes. If you do something (useful) well enough people will ask you to do it for them too. They might even pay you!

Dan Dreifort consults on SEO and usability. He also makes music in a number of projects and types about himself in the third person. …Which makes him uncomfortable the more he does it. Seriously, try it some time. It gets creepy after a while.

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