Tag Archives: uncool

A Post About Droste

6 Feb

Nice, but needs some cropping.

(In which our amateur blogger plays the role of self-aggrandizing art critic.)

Always bad web-form to refer to something that might soon change, but see that banner up there? It’s a Droste effect applied to a picture I took in NYC on September 21, 2001, just ten days after 911. My digital camera (a Fuji Finepix) served me well at the time, but its 640 x 480 output pales and pixelates next to even the cheapest digital cameras available today. Still, I really like that picture.

Not even worthy of Droste!

No flash?!

I didn’t use a flash for the first snap of this picture. In it the chain link fence looks cold and constraining, confining and defining the entire composition. How ironic then, that illuminating the foreground barrier really delivered a sense of openness? This is the first and last time I’ll display it. You’re welcome.

The one I Drosted.

Much better. (2001)

Shortly after my trip to post-911 New York, I started doctoring the w/flash-version of the picture. First I cropped it. That looked nice enough, got rid some extraneous color palette (who needs trees anyhow?) and provided subjective focus. It’s in this phase that I came to call the picture “Jung Gym” for what may be obvious pun-inspired reasons. But cropping wasn’t enough.

Banksy? Meh.

Next on the image doctoring docket, a pass through what looks like a Photoshop cutout filter with some selective digital hand painting wherein the artist introduces fresh, bold color to the ensemble. So enamored by this piece, I tacked on my dotcom brand and slapped the would-be commercial art on a coffee mug. It has not sold well. A dozen years later, it’s still available. Buy your uncool mug today.

Recursion, pre-Droste

Is that recursion?

Still haunted by this lo-fi image of a fence partly obscuring a jungle gym in front of a building, I immediately modded it again. This iteration, while not a true Droste, includes elements of recursion, no doubt planting the seed for future self-similar expression experimentation. What does that mean? When I look at this throwaway sketch, I see the seeds of my journey into Droste effects.

I thought this was a post about Droste?

Droste Jung Gym

Yes, it’s a Droste. (2010)

So, back to the banner on top of every page of DanDreifort.com; it’s a Drosted version of this “Jung Gym” picture wherein we replicate the original introducing near-infinite recursion. It’s not really infinite, silly. That’s impossible. We can only hint at it. Hell, instead of referring to that banner (that might go away someday,) I’ll just post the full version of that and erase the bit where I asked future reader noticing the absence of said banner to tell me to post that image over to the right. See it there? That’s why I make the big bucks.

Fast-forward to September 2009: My Sony Elph digital camera is a little better and there exists a plugin for The GIMP called MathMap. Pair the two with moderate investment in time and elbow grease and voilà! Pixel pushers the world ’round are able to create myriad mergings of art and math. For me, that meant the ability to create Droste effect images. I’ll offer only one more thumbnail image here. Clicking it, just like the following hyper-linked text, will take you to a selection of Dan Dreifort Droste effect efforts, displayed in chronological order. Enjoy!

Do you want a personalized Droste effect image? Tell me. Maybe we can work something out.

The Fall of Uncool

8 Oct



actually uncool


Hello fall.

I used to rank #1 in Google for uncool. Not so much anymore. My uncool site is wallowing WAY down the ranks. If you have a blog or a page, please toss uncoolcentral a link with “uncool” as the anchor text. I’ll hook you up with a link too. Or maybe I should be happy with things as they are. I.e. isn’t it even more uncool to not rank highly for “uncool”?

Or how uncool lead me to SEO

That uncool site helped me stumble into the world of SEO. I was so excited when I first found that I ranked well for “uncool”. The excitement faded (a little) then I started to wonder, “Why do I rank well for that phrase?” That was over a decade ago. I didn’t immediately begin doing SEO. I didn’t even know what SEO was. I figured it out and used my SEO knowledge to rank well for other phrases too.

Or how to get started in SEO

Eventually friends at marketing agencies and friends with businesses started to ask me how I ranked well for competitive phrases. Then they asked me if I’d do it for them too. If you want to start a career in SEO consider the same path; demonstrate quality SEO on your own sites and talk about your successes. If you do something (useful) well enough people will ask you to do it for them too. They might even pay you!

Dan Dreifort consults on SEO and usability. He also makes music in a number of projects and types about himself in the third person. …Which makes him uncomfortable the more he does it. Seriously, try it some time. It gets creepy after a while.
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