WebPosition was pretty great until Infospace bought them in 2009. Then came the outages. What was once a wonderfully supported suite of SEO SERP tools turned into a nightmare. The newly released Webposition is a web-only interface (vs. software you install on your computer.) Whereas you used to pay a few hundred bucks to own the program outright you now have to pay WebPosition a steep monthly fee to use this website.
What’s wrong with the new WebPosition?
It’s costly. $499 per year.
Poor security. Because it’s online-only, all of your clients’ campaign data is on their servers. No doubt they’re selling it to somebody.
Missing features. And more! My friend reports that he’s…
having trouble exporting their reports into excel.
They don’t give any details on how many keywords
rank #1, 2-10, 11-20, etc (only shows a bar graph)
There’s no report email function, and I don’t see an option to FTP/upload reports.
The reports look really sloppy compared to the WP4 reports.
WP support is still no good.
Advanced Web Ranking
That same friend and fellow SEO says,
I’m trying AWR because I’ve heard a lot of good
things from prominent SEOs and larger agencies who use it.
AWR has custom reports and lots of bells and whistles.
I couldn’t get anyone to answer their customer service line…I believe the
company is in another country… I never tried emailing them.
So far Advanced Web Ranking is at the top of my list to try. It’s $399 to buy and then $119 per year after the first 12 months.
I’m on the advisory board for the e-business program at a college. They use Web CEO for their SEO classes. So it’s number two on my list. WebCEO costs $389.
Costs $299 but their website is an unholy mess. I can only imagine how terrible their program’s usability is.
$79 per MONTH ?! Wow. My friend says,
Seomoz’s rank tracker isn’t very robust and you need to enter each keyword
and URL individually. Lame.
Wikipedia’s List of Web Ranking Software
SEO Software Help
As you can see, this blog post isn’t informative as much as it’s a cry for help. If you have a non-shill comment on your experience with SEO ranking software, please comment. Here are the most important criteria
- >20 sites
- sftp upload of reports
- brandable/customizable reports
- data export (csv or ods or xls)
- easy backup AND restore from backup
- easy revert (e.g. if my evdo internet connection dies during querying and I need to re-run a report.)
- imports WP4 campaigns (this might be a pipe dream)
- no monthly fee
- no sensitive data stored on third-party servers
What do you think?
Dan Dreifort whines about SEO, efficiency and usability on this blog and IRL.