SEO, UX, FX, Art, Interviews, Complaining
We want to funnel viewers to checkout as efficiently as possible. Does SEO get in the way of that? Sometimes, yes. But there's a balance. If you keep SEO off of your product pages, competitors eschewing that sacrifice will likely best you in the AI and SEO messaging game. Can we have it both ways? … Continue reading Hide SEO in Plain Sight on Product Pages
Search engine optimization (SEO) reporting is messy. Broad metrics from raw keyword ranking data are often misleading. You might monitor a dozen or a few hundred keywords, but do they all matter equally? No. Some are foundational to your strategy, whether capable of delivering high traffic or just a crucially-targeted trickle; others are there for … Continue reading Statistical Weighting in SEO Keyword Reporting: Why It Matters and How to Use It
Do bolded words help? Sometimes. But usually not. Keyword-bolding plays an important role in my SEO process. When writers intentionally use a keyword or keyword-like phrase, I ask them to bold it in their document. Later, I pay somebody else to unbold each instance before it goes live on-site. What? Why? The Case for Keyword … Continue reading Should you bold keywords for SEO?
The fresh haps on why 301 redirects matter and what pitfalls to avoid when rejiggering your website. Involve your SEO maven in the conversation to help your organization plot a smart course.
This concerns neither food nor hamburgers. Sorry. Hit the food category of this blog for that sort of stuff. Even if you're not familiar with the term "hamburger menu" you've seen one. Three horizontal lines, like in the image below, but much smaller, on a mobile webpage, usually up in a corner. Hamburger menu on … Continue reading Hamburger Menu Breakpoint Best Practices
(Or: How I Learned to Hire Smarter) Do you think you're a good judge of character? Studies show that not only do we suck at judging other people's authenticity, we also vastly overestimate our ability to sniff out the fakers. Leaning on AI-assisted hiring help is similarly troubling because of biases in its training data; … Continue reading Improved System for Screening Job Applicants
Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well-written content about that something. Know your keywords, and how to use them. A good SEO writer avoids excessively ham-fisting … Continue reading SEO Writing 101
Updated for 2025. When this UX snob of a pedal junkie caught the tremolo bug, he started referring to himself in the third person and made a spreadsheet comparing 30+ different tap tremolo pedals. ...Then he blogged about it. If you're lazy or impatient, use these links to skip to a juicier section of the … Continue reading Tap Tremolo Pedal Comparison/Guide
"When you embed text in an image, Google can not read it. That's the old saying, at least. Technically, 'Google' can read and parse the text in almost any image. There's plenty of evidence supporting Google's OCR capability; I won't refute it. But you should still shun putting text in images, usually. ...Says the guy who … Continue reading SEO: Text-in-Images – Misinformation & Best Practices
I've blogged twice before about firing SEO/UX clients, but there are other reasons practitioner and client separate. What are some reasons to part ways? The best reason: "Dan, you helped us sell all the inventory. We're done. Thanks!" (Only happened once: Hawaii housing development) One of the most annoying reasons: "Some guy in a suit … Continue reading Ending an SEO/UX relationship
Dan Dreifort 