Tag: usability

Statistical Weighting in SEO Keyword Reporting: Why It Matters and How to Use It

Search engine optimization (SEO) reporting is messy. Broad metrics from raw keyword ranking data are often misleading. You might monitor a dozen or a few hundred keywords, but do they all matter equally? No. Some are foundational to your strategy, whether capable of delivering high traffic or just a crucially-targeted trickle; others are there for … Continue reading Statistical Weighting in SEO Keyword Reporting: Why It Matters and How to Use It →

Should you bold keywords for SEO?

Do bolded words help? Sometimes. But usually not. Keyword-bolding plays an important role in my SEO process. When writers intentionally use a keyword or keyword-like phrase, I ask them to bold it in their document. Later, I pay somebody else to unbold each instance before it goes live on-site. What? Why? The Case for Keyword … Continue reading Should you bold keywords for SEO? →

Hamburger Menu Breakpoint Best Practices

break points are hard

This concerns neither food nor hamburgers. Sorry. Hit the food category of this blog for that sort of stuff. Even if you're not familiar with the term "hamburger menu" you've seen one. Three horizontal lines, like in the image below, but much smaller, on a mobile webpage, usually up in a corner. Hamburger menu on … Continue reading Hamburger Menu Breakpoint Best Practices →

Answered: How do I get an image next to my site’s Google SERP listing?

Updated for 2024: Astute searchers have increasingly noted Google SERPs adding images next to regular organic listings, especially in mobile search. Here are two examples: You should get an image next to your mobile Google results, too! Business image thumbnails like these are one example of what Google calls SERP enhancements. It’s important to remember … Continue reading Answered: How do I get an image next to my site’s Google SERP listing? →

Ending an SEO/UX relationship

I've blogged twice before about firing SEO/UX clients, but there are other reasons practitioner and client separate. What are some reasons to part ways? The best reason: "Dan, you helped us sell all the inventory. We're done. Thanks!" (Only happened once: Hawaii housing development) One of the most annoying reasons: "Some guy in a suit … Continue reading Ending an SEO/UX relationship →

Social SEO is Here

Social 101 for the SEO-minded Company SEO practitioners have seen the writing on the wall for years. If you really care about ranking well in Google, now it's past time to pay attention to social. Almost two months ago we learned empirically that more +1 on Google+ means better ranking in Google. I've spent a … Continue reading Social SEO is Here →

How is responsive design connected to SEO? It’s mobile.

Image by Victoria Jones Follow the money, and you'll find that hot trends in design and search engine optimization are tied to our shrinking technology.  What's in your pocket? This mobile, responsive design, voice search, SEO long tail article originally appeared on the Geekly Group blog. (Thanks, Archive.org for the save! This article is from … Continue reading How is responsive design connected to SEO? It’s mobile. →

SEO Usability Vacuum

That SEO and usability don't flourish in a vacuum has been on my mind lately. Sound doesn't travel in a vacuum. If there's nobody to hear your pearls of SEO wisdom do they make a sound? The sound of silence sends no sales. Four cases of constructive complaining follow. Case #1 - Hire Experts + … Continue reading SEO Usability Vacuum →

Updated Extensions for Latest Firefox Update

Remember back when Firefox 3.5.17 came out? I'll give you a clue; it was 2011. It's just a year later and the latest version of Firefox (15.0) ships with new features under the hood, including better memory handling for plugins and new "Silent, background updates," but it's not enough. When Mozilla switched Firefox to a … Continue reading Updated Extensions for Latest Firefox Update →