The Fall of Uncool

    Hello fall. I used to rank #1 in Google for uncool. Not so much anymore. My uncool site is wallowing WAY down the ranks. If you have a blog or a page, please toss uncoolcentral a link with "uncool" as the anchor text. I'll hook you up with a link too. Or maybe … Continue reading The Fall of Uncool

Wordtracker KEI Fail, Wordtracker Alternatives & SEO News

Wordtracker keywords (Photo credit: Matthew Burpee) Update: Eight years later, yet another SEO data vendor failed me, so I did a more recent piece on that reporting vendor search. Here's the original 2010 piece on the frustrating state of keyword research way back when. I recently reluctantly renewed my subscription to Wordtracker, a keyword research … Continue reading Wordtracker KEI Fail, Wordtracker Alternatives & SEO News

SEO Reduces PPC Cost

One of my clients recently opened a second Google Adwords account to advertise one of his many businesses. "Why does it cost so much more to go after the same PPC keywords on my new website with this new Adwords account?! Is it because it's new?" I'd previously mentioned to him that good SEO reduces … Continue reading SEO Reduces PPC Cost

301 Redirects – Powerful, Boring, Useful SEO Tools

301 redirect

Knowing when to use a 301 redirect is crazy phat knowledge dwarfed only by the power of not using a 301 redirect when you should have...