SEO, UX, FX, Art, Interviews, Complaining
Did the new FTC rules on deceptive endorsements make paid backlinks and reciprocal link trades illegal? The 163-page document released on August 14, 2024, focuses on hidden endorsements and misleading material connections. The document’s language about the misuse of fake indicators raises red flags for those engaging in link schemes. The rule prohibits the manipulation … Continue reading Did the FTC Just Outlaw Paid and Reciprocal Links?
Clients occasionally ask for projections or forecasts about future ranks and organic traffic. While I can lean on decades of measured successes, SEO's predictive precision is elusive at best. I used to respond to clients with a shorter (more dismissive) version of the spiel that follows here. Like a fine cheesy wine, I'm getting better … Continue reading Are SEO Forecasts Worth It?
The fresh haps on why 301 redirects matter and what pitfalls to avoid when rejiggering your website. Involve your SEO maven in the conversation to help your organization plot a smart course.
My cardiologist told me to give up caffeine a little over a year ago. I took her advice to heart. (ha!) Just like that, my premature ventricular beat all but went away. Confession: though I've since found bliss with MTE, I still sneak the occasional indulgent sip from the wife's coffee. She's the oddball who … Continue reading The Best Flavored Coffee?
A dozen years ago I published a controversial heady exposé about new cat food flavors. The food journalism world is slowly recovering. My most recent chef interview/recipe piece (grilled cheese pizza) dropped way back when COVID-19 was still called coronavirus. We're long past due for another food category article. So when colleague/pal Caroline Barry recently … Continue reading Cooking Show Pitch Graveyard
Whether you call it lead intelligence, customer identification, big-data visitor tracking, or some other slightly misleading, newfangled web marketing forensics buzzword, it's sometimes useful to know exactly who's visiting your website.
This guide is intended for those thinking about writing and editing with _fiicient, but you might find it interesting for other reasons too. …Or not. Every search engine optimization minion knows content is king. I’ve been doing this SEO thing for others since 2004; time for an article about starting a relationship with a new writer.
In May 2001 I interviewed Ned Beatty at the 28th Athens (OH) International Film Festival. Ned passed away a few days ago. This interview, originally published in the Athens News, was read by many hundreds of or perhaps a few thousand people. Buried on one of my crusty, dusty websites for decades, it's time to … Continue reading Ned Beatty Interview
File this one under: Things SEO clients ask often enough to warrant a blog-post answer. Wow! Dan's hooking you up with the SEO secret sauce? Lucky you! Can we do anything else to make his job easier improve your organic Google visibility? Yes. Me: "What picture should I use?" Wife: "Lucy in glasses; he looks … Continue reading I’m paying you to ‘do SEO’ …What else can we do?
They're handsy. And talky. But not facey. And they're occasionally sleepy. Sometimes I fall asleep to these channels. …More on that later. To be considered for this list, a YouTube creator must primarily film toward their own hands, and seldom if ever show their face. Oh yeah, and they need to talk, too. So how … Continue reading Top 10 Talking Hands YouTube Channels
Dan Dreifort 