Archive | July, 2010

Need Help Finding a WebPosition Replacement

7 Jul
webposition alternative

The all new, (all suck) webPosition!

WebPosition was pretty great until Infospace bought them in 2009. What was once a wonderfully supported suite of SEO SERP tools turned into a nightmare. The newly released Webposition is a web-only interface (vs. software you install on your computer.) Whereas you used to pay a few hundred bucks to own the program outright you now have to pay WebPosition a steep monthly fee to use this website.

What’s wrong with the new WebPosition?

It’s costly. $499 per year.

Poor security. Because it’s online-only, all of your clients’ campaign data is on their servers. No doubt they’re selling it to somebody.

Missing features. And more! My friend reports that he’s…

having trouble exporting their reports into excel.
They don’t give any details on how many keywords
rank #1, 2-10, 11-20, etc (only shows a bar graph)
There’s no report email function, and I don’t see an option to FTP/upload reports.
The reports look really sloppy compared to the WP4 reports.
WP support is still no good.

WebPosition Alternatives

Advanced Web Ranking

That same friend and fellow SEO says,

I’m trying AWR because I’ve heard a lot of good
things from prominent SEOs and larger agencies who use it.
AWR has custom reports and lots of bells and whistles.
I couldn’t get anyone to answer their customer service line…I believe the
company is in another country… I never tried emailing them.

So far Advanced Web Ranking is at the top of my list to try. It’s $399 to buy and then $119 per year after the first 12 months.

Web CEO

I’m on the advisory board for the e-business program at a college. They use Web CEO for their SEO classes. So it’s number two on my list. WebCEO costs $389.

Addweb

Costs $299 but their website is an unholy mess. I can only imagine how terrible their program’s usability is.

SEOmoz

$79 per MONTH ?! Wow. My friend says,

Seomoz’s rank tracker isn’t very robust and you need to enter each keyword
and URL individually. Lame.

Wikipedia’s List of Web Ranking Software

As if this wasn’t already complex and challenging, Wikipedia offers a longer list of SERP software options. And dmoz has a category full of website promotion possibilities.

SEO Software Help

As you can see, this blog post isn’t informative as much as it’s a cry for help. If you have a non-shill comment on your experience with SEO ranking software, please comment. Here are the most important criteria

  • >20 sites
  • sftp upload of reports
  • brandable/customizable reports
  • data export (csv or ods or xls)
  • easy backup AND restore from backup
  • easy revert (e.g. if my evdo internet connection dies during querying and I need to re-run a report.)
  • imports WP4 campaigns (this might be a pipe dream)
  • no monthly fee
  • no sensitive data stored on third-party servers
  • etc.

What do you think?

 

Dan Dreifort whines about SEO, efficiency and usability on this blog and IRL.

SEO Reduces PPC Cost

6 Jul
qoogle quality score

Use SEO to boost your Google quality score.

One of my clients recently opened a second Google Adwords account to advertise one of his many businesses. “Why does it cost so much more to go after the same PPC keywords on my new website with this new Adwords account?! Is it because it’s new?” I’d previously mentioned to him that good SEO reduces the cost of any PPC campaign, but I say a lot of stuff, so it must’ve gotten lost in the shuffle. I sent him the following refresher.

Adwords Quality Score

The AdWords system calculates a ‘Quality Score’ for each of your PPC keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215

Lots of good info here. If you’re interested in lowering your PPC cost you should read the whole thing.

Lower CPC for PPC through SEO?

More info on how to get “a high landing page quality score” to decrease your CPC

http://adwords.google.com/support/aw/bin/static.py?hl=en&page=guidelines.cs&answer=46675&adtype=text

and a shorter answer

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=47884

Even shorter still, here’s a summary of how to use SEO for better, cheaper PPC.

  • Optimize your landing pages to match the keywords in your PPC campaigns. Create many landing pages if you have to.
  • Do some usability testing on those landing pages. Read Don’t Make Me Think by Steve Krug or hire somebody like me to do it for you.

That’s it. Your ads will be cheaper, appear higher, convert better and your landing pages will be more effective too. Contact me if you have any questions.

Dan Dreifort works  SEO and Usability magic for clients of EdenMarketing.com, StarrTech.com and MySEO411.com. He has lost 15 pounds in two months. Booyah!
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