Search engine optimization (SEO) reporting is messy. Broad metrics from raw keyword ranking data are often misleading. You might monitor a dozen or a few hundred keywords, but do they all matter equally? No. Some are foundational to your strategy, whether capable of delivering high traffic or just a crucially-targeted trickle; others are there for … Continue reading Statistical Weighting in SEO Keyword Reporting: Why It Matters and How to Use It →