SEO, UX, FX, Art, Interviews, Complaining
Do bolded words help? Sometimes. But usually not. Keyword-bolding plays an important role in my SEO process. When writers intentionally use a keyword or keyword-like phrase, I ask them to bold it in their document. Later, I pay somebody else to unbold each instance before it goes live on-site. What? Why? The Case for Keyword … Continue reading Should you bold keywords for SEO?
Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well-written content about that something. Know your keywords, and how to use them. A good SEO writer avoids excessively ham-fisting … Continue reading SEO Writing 101
Through better usability (and other practices) we can turn more of your visitors into customers. This article is back from when I thought it was smart to cover several disparate topics in an single post. 🤔 A client asked me to clarify a few suggestions I'd queued for their project. While I don't offer much … Continue reading SEO, Typography, Usability – Advice to a client
Dan Dreifort 