Tag Archives: posts

Google My Business Posts – What are they? How to? Why? Etc.

10 Jan

Is it too much of a pain in the ass/expense to keep adding timely content to your website or blog? Or do you already do that and you’re looking for a way to up your SEO game without trying too much? I know it was just half a year ago, while showing you how to automate Google My Business posts that I said I wouldn’t go into more detail about GMB posts, but when I find myself typing an email to a client, and I think I’ll type the same thing again later, I’ve been trying to turn those into blog posts.

Google My Business posts are a good, easy way to give Google a signal that you’re alive and well. While there’s little empirical evidence suggesting GMB posts do or do not directly affect SEO, (difficult to measure,) Google encourages them, and we want to keep Google happy, so…

What are Google My Business posts?

example of a Google My Business post

An example of a Google My Business post

GMB posts are short missives (no minimum length, maximum 1,500 characters, or approximately 250 words) published directly to Google Search and Maps. By creating GMB posts, you can place your timely text, video, or photo content in front of potential clients when they find your business listing on Google.

Posts can be about events, offers or specials, product updates, news or announcements. Many service related businesses (like law firms with no events/specials/products) will have to get a little creative while sticking to the latter. #FakeNews?

What makes a great GMB post?

Google has plenty to say on that. So just read their take, instead of what some guy on the internet says. That guy has this to add: Don’t get too caught up in great posts. I think giving a regular, crappy signal is better than giving a sporadic showing of greatness with long lulls of nothingness.

How to do a GMB post

To create a Google My Business post, follow these steps. (Click that link!) …Or, read the post I wrote a while ago about how to automate your GMB posts. (Click link in first blog post paragraph, above.)

That’s it.

…Says the guy who’s never done a GMB post of his own. But then again, I’m not looking for new, random clients. That said, I do take a couple of clients every year. Let’s hookup? Thanks for reading.

 


Dan Dreifort consults on UX and SEO. He makes noise in synthband.com and Gurtrudestein. He volunteers for a few causes, including: campaign finance reform, urban arts, and the right to die.

Automated Scheduling Google My Business Posts

16 Jul
googlemybusinesspostexample

This is Google’s default “Google My Business Post” image. Will they make me take it down? We’ll see.

I won’t tell you much about Google My Business posts and how they’re potentially great for your business, your business’s SEO and your company’s findability. Because other people have already written about that.

Instead, I’ll help you figure out how to pre-schedule several posts at once.

Wouldn’t it be nice if Google My Business allowed us to schedule future posts? Yeah. That would be nice, Dan. Until that happens, you have a few options.

In no particular order:

Yext allows users to schedule GMB posts. I have never used Yext. I don’t know exactly how much it costs, but I’ve heard rumors of $500/yr and up. I don’t know which of their plans include GMB automation, and they don’t list pricing for any of them, so, you’ll have to contact them for more info.

Sendible lets you schedule GMB posts. I haven’t used Sendible either. Sendible starts at ~$300/yr, and that includes automating your future GMB posts.

Do you use WordPress?

At least a couple WordPress plugins empower you to easily create and auto-publish Google My Business posts. I’ll highlight two of them, with the same caveat emptor: I haven’t used either of them.

WP Google My Business Auto Publish is 100% free. $0. I recommend you change the default plugin settings so that it does not publish all posts to GMB automatically. …Unless that’s something you want. (Lazy?)

Post to Google My Business is by an outfit called Tycoon Media, but that old-school-ritz name isn’t the only reason I think this one is not free. Something on their website mentioned needing their $80/yr plan to support “Post scheduling”.

I might use the gregariously named ‘WP Google My Business Auto Publish’ in the near future but I’d take a couple hours to customize and finagle things so that any GMB-WordPress post would NOT be visible on the WordPress website/blog. I just can’t wrap my head around a good, dual-purpose blog post/Google My Biz post. …They seem like two entirely different things to me, and I would squeeze that delineation out of the plugin.

Schedule Google My Business Posts Now

Anyhow, there you have it. Several decent-ish options to automate and schedule Google My Business posts. And if you’re not going to take the time to login to GMB once a week to publish a post, you should pick one.

In case you’re wondering, Hootsuite doesn’t help here. They’ve known for more than a year that Hootsuite users want GMB post automation. Hootsuite doesn’t seem to care.

 

 


Dan Dreifort consults on SEO and UX. He just joined veteran San Diego experimental-punky-prog-horror-garage-noise band Gurtrudestein, and he’s jazzed about that. …Except for the fact that if you accidentally spell it with an “e” instead of a “u” the band is invisible on Google. (Regardless of how many helper words you use). Thanks, Gertrude Stein.

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