SEO, UX, FX, Art, Interviews, Complaining
Lean on a content gap analysis like a pro to find holes in your SEO keyword scope. This article starts with content gap analysis 101; if you're looking for the deeper dives, skip to the sections on content gaps' two biggest pain points: choosing content gap analysis competitors wisely |+| smart diagnostic metrics to tame … Continue reading Guide to Smart SEO Keyword Content Gap Analysis
Clients occasionally ask for projections or forecasts about future ranks and organic traffic. While I can lean on decades of measured successes, SEO's predictive precision is elusive at best. I used to respond to clients with a shorter (more dismissive) version of the spiel that follows here. Like a fine cheesy wine, I'm getting better … Continue reading Are SEO Forecasts Worth It?
Research is the smart first step when starting a new SEO campaign or growing an existing SEO effort. I talk with clients to brainstorm a few keyword ideas and then feed those seed keywords into tools to find related keywords. Then, ideally, I look at traffic and competition metrics to identify low hanging fruit of … Continue reading Keyword Research Alternatives to SEOmoz and Wordtracker?
Dan Dreifort 