Tag: keywords

SEO Writing 101

pinocchio touching his nose

Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well-written content about that something. Know your keywords, and how to use them. A good SEO writer avoids excessively ham-fisting … Continue reading SEO Writing 101 →

SEO Intralinking Strategy

This article is almost a decade old, but it's still relevant in 2025. Let's say your well-intentioned SEO maven hooked you up with well-optimized SEO landing pages, but they’re relatively orphaned. (Nobody’s linking to them much, not even you, from your own site.) Should you link to them from your site's other pages, like from … Continue reading SEO Intralinking Strategy →