SEO, UX, FX, Art, Interviews, Complaining
Enhance strategic intralinking with SEO blurbs: a quick win to boost rankings. This article is primarily written for my SEO writers. I have other (even more pedantic and boring) blurb documentation for two other roles: the illustrious SEO CMS Text Maven, and the SEO CMS Heavy-Lifters, devs who implement the blurb infrastructure on the back … Continue reading Guide to SEO Blurbs
Did the new FTC rules on deceptive endorsements make paid backlinks and reciprocal link trades illegal? The 163-page document released on August 14, 2024, focuses on hidden endorsements and misleading material connections. The document’s language about the misuse of fake indicators raises red flags for those engaging in link schemes. The rule prohibits the manipulation … Continue reading Did the FTC Just Outlaw Paid and Reciprocal Links?
This article is almost a decade old, but it's still relevant in 2025. Let's say your well-intentioned SEO maven hooked you up with well-optimized SEO landing pages, but they’re relatively orphaned. (Nobody’s linking to them much, not even you, from your own site.) Should you link to them from your site's other pages, like from … Continue reading SEO Intralinking Strategy
Dan Dreifort 