SEO, UX, FX, Art, Interviews, Complaining
Lean on a content gap analysis like a pro to find holes in your SEO keyword scope. This article starts with content gap analysis 101; if you're looking for the deeper dives, skip to the sections on content gaps' two biggest pain points: choosing content gap analysis competitors wisely |+| smart diagnostic metrics to tame … Continue reading Guide to Smart SEO Keyword Content Gap Analysis
Search engine optimization (SEO) reporting is messy. Broad metrics from raw keyword ranking data are often misleading. You might monitor a dozen or a few hundred keywords, but do they all matter equally? No. Some are foundational to your strategy, whether capable of delivering high traffic or just a crucially-targeted trickle; others are there for … Continue reading Statistical Weighting in SEO Keyword Reporting: Why It Matters and How to Use It
Enhance strategic intralinking with SEO blurbs: a quick win to boost rankings. This article is primarily written for my SEO writers. I have other (even more pedantic and boring) blurb documentation for two other roles: the illustrious SEO CMS Text Maven, and the SEO CMS Heavy-Lifters, devs who implement the blurb infrastructure on the back … Continue reading Guide to SEO Blurbs
Do bolded words help? Sometimes. But usually not. Keyword-bolding plays an important role in my SEO process. When writers intentionally use a keyword or keyword-like phrase, I ask them to bold it in their document. Later, I pay somebody else to unbold each instance before it goes live on-site. What? Why? The Case for Keyword … Continue reading Should you bold keywords for SEO?
This is an installment in a series of riveting pre-hiring, screening, and response communications, mostly tailored to the SEO world. They’re mainly for my future use, but some people (and Google) seem to like them too. And why wouldn’t they? This is exciting stuff! /s If you're reading this after initial publication, please note that … Continue reading A time-themed letter to SEO-writer finalists
Did the new FTC rules on deceptive endorsements make paid backlinks and reciprocal link trades illegal? The 163-page document released on August 14, 2024, focuses on hidden endorsements and misleading material connections. The document’s language about the misuse of fake indicators raises red flags for those engaging in link schemes. The rule prohibits the manipulation … Continue reading Did the FTC Just Outlaw Paid and Reciprocal Links?
Clients occasionally ask for projections or forecasts about future ranks and organic traffic. While I can lean on decades of measured successes, SEO's predictive precision is elusive at best. I used to respond to clients with a shorter (more dismissive) version of the spiel that follows here. Like a fine cheesy wine, I'm getting better … Continue reading Are SEO Forecasts Worth It?
The fresh haps on why 301 redirects matter and what pitfalls to avoid when rejiggering your website. Involve your SEO maven in the conversation to help your organization plot a smart course.
This guide is intended for those thinking about writing and editing with _fiicient, but you might find it interesting for other reasons too. …Or not. Every search engine optimization minion knows content is king. I’ve been doing this SEO thing for others since 2004; time for an article about starting a relationship with a new writer.
Is it too much of a pain in the ass/expense to keep adding timely content to your website or blog? Or do you already do that and you're looking for a way to up your SEO game without trying too much? I know it was just half a year ago, while showing you how to … Continue reading Google Business Profile Posts – What are they? How to? Why? Etc.
Dan Dreifort 