SEO, UX, FX, Art, Interviews, Complaining
We want to funnel viewers to checkout as efficiently as possible. Does SEO get in the way of that? Sometimes, yes. But there's a balance. If you keep SEO off of your product pages, competitors eschewing that sacrifice will likely best you in the AI and SEO messaging game. Can we have it both ways? … Continue reading Hide SEO in Plain Sight on Product Pages
Lean on a content gap analysis like a pro to find holes in your SEO keyword scope. This article starts with content gap analysis 101; if you're looking for the deeper dives, skip to the sections on content gaps' two biggest pain points: choosing content gap analysis competitors wisely |+| smart diagnostic metrics to tame … Continue reading Guide to Smart SEO Keyword Content Gap Analysis
Enhance strategic intralinking with SEO blurbs: a quick win to boost rankings. This article is primarily written for my SEO writers. I have other (even more pedantic and boring) blurb documentation for two other roles: the illustrious SEO CMS Text Maven, and the SEO CMS Heavy-Lifters, devs who implement the blurb infrastructure on the back … Continue reading Guide to SEO Blurbs
Dan Dreifort 