Did the new FTC rules on deceptive endorsements make paid backlinks and reciprocal link trades illegal? The 163-page document released on August 14, 2024, focuses on hidden endorsements and misleading material connections. The document’s language about the misuse of fake indicators raises red flags for those engaging in link schemes. The rule prohibits the manipulation … Continue reading Did the FTC Just Outlaw Paid and Reciprocal Links? →