Tag: backlinks

Did the FTC Just Outlaw Paid and Reciprocal Links?

Did the new FTC rules on deceptive endorsements make paid backlinks and reciprocal link trades illegal? The 163-page document released on August 14, 2024, focuses on hidden endorsements and misleading material connections. The document’s language about the misuse of fake indicators raises red flags for those engaging in link schemes. The rule prohibits the manipulation … Continue reading Did the FTC Just Outlaw Paid and Reciprocal Links? →

SEO Writing 101

pinocchio touching his nose

Google is like Pinocchio; they both want to seem more human. Write well. That's what Google wants you to do. Because that's what your human audience wants too. Become an expert on something and share well-written content about that something. Know your keywords, and how to use them. A good SEO writer avoids excessively ham-fisting … Continue reading SEO Writing 101 →

The ABCs of SEO

I've seen a few articles titled 'The ABCs of SEO', but most of them either continue on to the DEFs and trudge all the way through Z, or ditch the metaphor altogether after the headline. Dear SEO reader, that's not me; I won't do that to you. My understanding of "The ABCs" gels with the … Continue reading The ABCs of SEO →