SEO, UX, FX, Art, Interviews, Complaining
"When you embed text in an image, Google can not read it. That's the old saying, at least. Technically, 'Google' can read and parse the text in almost any image. There's plenty of evidence supporting Google's OCR capability; I won't refute it. But you should still shun putting text in images, usually. ...Says the guy who … Continue reading SEO: Text-in-Images – Misinformation & Best Practices
Quick 2025 preamble: I penned this SEO rank vendor comparison nearly a decade ago. And I'm toiling at it again. (Rankinity, winner of last shootout, imploded recently.) Both my criteria and vendors' offerings have changed over time. Back then, I didn't care about SEO statistical weights, for instance. And preliminary research hints that many of … Continue reading Comparing Rank Tracking Software
I've blogged twice before about firing SEO/UX clients, but there are other reasons practitioner and client separate. What are some reasons to part ways? The best reason: "Dan, you helped us sell all the inventory. We're done. Thanks!" (Only happened once: Hawaii housing development) One of the most annoying reasons: "Some guy in a suit … Continue reading Ending an SEO/UX relationship
Dan has a new logo. Is it a duck? A vomiting Pac-Man? A bulls-eye? A pencil point? Answering a common question: What are title and description best practices? UPDATED for 2024. If you also want some metas 101 like, "Um what are they?!" There's an FAQ of sorts below the slightly headier stuff. Why do … Continue reading Meta Titles and Meta Descriptions Guide
This article is almost a decade old, but it's still relevant in 2025. Let's say your well-intentioned SEO maven hooked you up with well-optimized SEO landing pages, but they’re relatively orphaned. (Nobody’s linking to them much, not even you, from your own site.) Should you link to them from your site's other pages, like from … Continue reading SEO Intralinking Strategy
I've seen a few articles titled 'The ABCs of SEO', but most of them either continue on to the DEFs and trudge all the way through Z, or ditch the metaphor altogether after the headline. Dear SEO reader, that's not me; I won't do that to you. My understanding of "The ABCs" gels with the … Continue reading The ABCs of SEO
I need to rewatch Regular Show. Img from this artist. Thanks. Canning a client? I've written about leaving a relationship because of payment problems, but this recent blog post by Marvin Russell made me want to write about client-practitioner relationships again. I accept up to four clients every year. I don't onboard every potential client, … Continue reading Firing SEO Clients? Choose smart.
Social 101 for the SEO-minded Company SEO practitioners have seen the writing on the wall for years. If you really care about ranking well in Google, now it's past time to pay attention to social. Almost two months ago we learned empirically that more +1 on Google+ means better ranking in Google. I've spent a … Continue reading Social SEO is Here
I fired a Hawaii marketing agency a couple of months ago. I was not a client. I'd been providing usability and SEO services to their clients since 2007. (Does that mean I quit?) I grew online business for a few of their big-name clients and received decent money for it. Everybody at the agency was … Continue reading Looking for the best Hawaii digital marketing agency
Image by Victoria Jones Follow the money, and you'll find that hot trends in design and search engine optimization are tied to our shrinking technology. What's in your pocket? This mobile, responsive design, voice search, SEO long tail article originally appeared on the Geekly Group blog. (Thanks, Archive.org for the save! This article is from … Continue reading How is responsive design connected to SEO? It’s mobile.
Dan Dreifort 