Is it too much of a pain in the ass/expense to keep adding timely content to your website or blog? Or do you already do that and you’re looking for a way to up your SEO game without trying too much? I know it was just half a year ago, while showing you how to automate Google My Business posts that I said I wouldn’t go into more detail about GMB posts, but when I find myself typing an email to a client, and I think I’ll type the same thing again later, I’ve been trying to turn those into blog posts.
Google My Business posts are a good, easy way to give Google a signal that you’re alive and well. While there’s little empirical evidence suggesting GMB posts do or do not directly affect SEO, (difficult to measure,) Google encourages them, and we want to keep Google happy, so…
What are Google My Business posts?
GMB posts are short missives (no minimum length, maximum 1,500 characters, or approximately 250 words) published directly to Google Search and Maps. By creating GMB posts, you can place your timely text, video, or photo content in front of potential clients when they find your business listing on Google.
Posts can be about events, offers or specials, product updates, news or announcements. Many service related businesses (like law firms with no events/specials/products) will have to get a little creative while sticking to the latter. #FakeNews?
What makes a great GMB post?
Google has plenty to say on that. So just read their take, instead of what some guy on the internet says. That guy has this to add: Don’t get too caught up in great posts. I think giving a regular, crappy signal is better than giving a sporadic showing of greatness with long lulls of nothingness.
How to do a GMB post
To create a Google My Business post, follow these steps. (Click that link!) …Or, read the post I wrote a while ago about how to automate your GMB posts. (Click link in first blog post paragraph, above.)
…Says the guy who’s never done a GMB post of his own. I do them for clients. I don’t plan to get clients from GMB. That said, I do engage with a couple new clients every year. Let’s hookup? Thanks for reading.
Dan Dreifort consults on UX and SEO. He makes noise in synthband.com, icurd.com, and Gurtrudestein. He is a fan of the Oxford comma and he volunteers for a few causes, including: campaign finance reform, urban arts, and the right to die.