I won’t tell you much about Google My Business posts and how they’re potentially great for your business, your business’s SEO and your company’s findability. Because other people have already written about that.
Instead, I’ll help you figure out how to pre-schedule several posts at once.
Wouldn’t it be nice if Google My Business allowed us to schedule future posts? Yeah. That would be nice, Dan. Until that happens, you have a few options.
In no particular order:
Yext allows users to schedule GMB posts. I have never used Yext. I don’t know exactly how much it costs, but I’ve heard rumors of $500/yr and up. I don’t know which of their plans include GMB automation, and they don’t list pricing for any of them, so, you’ll have to contact them for more info.
Sendible lets you schedule GMB posts. I haven’t used Sendible either. Sendible starts at ~$300/yr, and that includes automating your future GMB posts.
Do you use WordPress?
At least a couple WordPress plugins empower you to easily create and auto-publish Google My Business posts. I’ll highlight two of them, with the same caveat emptor: I haven’t used either of them.
WP Google My Business Auto Publish is 100% free. $0. I recommend you change the default plugin settings so that it does not publish all posts to GMB automatically. …Unless that’s something you want. (Lazy?)
Post to Google My Business is by an outfit called Tycoon Media, but that old-school-ritz name isn’t the only reason I think this one is not free. Something on their website mentioned needing their $80/yr plan to support “Post scheduling”.
I might use the gregariously named ‘WP Google My Business Auto Publish’ in the near future but I’d take a couple hours to customize and finagle things so that any GMB-WordPress post would NOT be visible on the WordPress website/blog. I just can’t wrap my head around a good, dual-purpose blog post/Google My Biz post. …They seem like two entirely different things to me, and I would squeeze that delineation out of the plugin.
Schedule Google My Business Posts Now
Anyhow, there you have it. Several decent-ish options to automate and schedule Google My Business posts. And if you’re not going to take the time to login to GMB once a week to publish a post, you should pick one.
In case you’re wondering, Hootsuite doesn’t help here. They’ve known for more than a year that Hootsuite users want GMB post automation. Hootsuite doesn’t seem to care.
Dan Dreifort consults on SEO and UX. He just joined veteran San Diego experimental-punky-prog-horror-garage-noise band Gurtrudestein, and he’s jazzed about that. …Except for the fact that if you accidentally spell it with an “e” instead of a “u” the band is invisible on Google. (Regardless of how many helper words you use). Thanks, Gertrude Stein.