I am white privilege

16 Jan

What is white privilege?

I was born in 1973. With a bachelor’s degree, I am the least educated person in my immediate family. My parents had a computer in the house before most people knew that personal computing was a thing.

pics-from-slider-201203 032

Our author’s great bangs

I was sent to “enrichment camp” five days a week the summers after third and fourth grade where I learned to code in three languages, how to write poetry, speak French, and other smartypants stuff.

When I was 11, my maternal grandparents, both immigrants, died and left my mom about $60,000. We moved to a new home in a better school district. The high school had a planetarium. I never finished my junior year of high school.

I got my GED and applied to and was accepted by two colleges.  In college, I met other geeky, white people and helped start an Internet service provider where I worked for ten years.

Now I work from home, staring at palm trees from my sit/stand desk, helping companies with esoteric niche digital marketing concerns.

I am white privilege.

2015 in review

31 Dec

2015 was dismal for dandreifort.com blogging. The report’s well done though! If you’re a fan of data visualization, you’ll like it! Enjoy, and happy new year.  -DD

 

The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog.

Here’s an excerpt:

A New York City subway train holds 1,200 people. This blog was viewed about 5,000 times in 2015. If it were a NYC subway train, it would take about 4 trips to carry that many people.

Click here to see the complete report.

Firing SEO Clients

27 Nov
yourefired

Try to say, “President Trump” without gagging.

I’ve blogged about canning clients before (because of payment and/or privacy problems,) but this recent blog post by Marvin Russell made me want to do it again!

I accept one or zero new clients every month and often have a wait list. I don’t accept every potential client, and because I have the luxury of excellent word-of-mouth, I seldom respond to RFPs and the like.

I’m picky about who I work for.

Five qualities I look for in a potential SEO client:

  1. Quickly groks what I do, the pace, etc. Can I quickly shape their expectations?
  2. ROI-minded, with the data/analytics to back it up. Or empowers me to quickly set it up!
  3. Willing to sign boilerplate mutual NDA.
  4. Big enough to potentially benefit from my minimum monthly retainer, currently six hundred bucks. I don’t like wasting money.
  5. Eschews unneeded gloss and superfluous meetings/conference calls. Appreciates concise communication and reporting. Doesn’t want excess overhead.

Though they passed that top-five litmus test with flying colors, I encountered problems with two clients over the past couple of years. Both were related to third-party vendors on the client’s marketing team.

Tell me about your crappy web/branding team?

The first problem was an unresponsive, and then slow web team. After six months of hair-pullingly frustrating non-progress, I threatened to quit. Client finally whipped their web team into shape and it’s been smooth sailing ever since.

The second, more recent problem, was when a client’s branding agency communicated poorly and repeatedly wasted my time.

They weren’t willing to communicate via email and only scheduled four phone calls a day via a web calendar app. Can you squeeze a five minute call in? Just call me any time, all day! Nope. Only four a day. Good luck finding a conveniently timed opening in their schedule. The last straw: they missed a scheduled call. When I called them out on it and asked for demanded other lines of communication, they finally started responding to email, by calling me “unprofessional” and defending their (lack of) communication, saying it was typical of agencies. (I work with several agencies. These jokers are the worst, by far.)

They got nastier. I told the client, “I’d rather have my dignity than the aggravation and money. I won’t work with them.” (The branding agency is in Dallas. That’s all you’ll get from me!)

Happy Ending

That client said they’d insulate me from the branding agency’s bad mojo. I’m glad it worked out.
I like all of my clients. That’s the idea.

Though I’ve come close, I haven’t had to fire a client since my first and only firing, the one mentioned at the beginning of this blog post. #gettingbetter

Reduce Facebook Ads the Supai, Arizona Way

13 Jul Soylent Facebook
Soylent Facebook

IT’S PEOPLE!!!

UPDATE:
I should note, days after this post, Facebook demanded I prove my identity. As my name is not Danakin Skyjacker, I was unable to satisfy their idiotic documentation criteria. They closed my account. I switched to one of my other fb accounts, with an even goofier name. The good news? Even less advertising. That fb profile has never had a hometown or a current city associated with it and it had “liked” almost nothing. Pure minimal-ad Facebook experience achieved. If you don’t want to open a new Facebook account, stick with the method below.

Original post follows:

I’ve been increasingly inundated with advertisements on Facebook, especially on their iOS app.

Cause 1: Facebook continually finds new ways to monetize its product. (You. You’re the product!) (Go on, click that link. It’s fun!)

Cause 2: Until today I’d told Facebook I lived in Honolulu, one of the most hip, expensive, and cosmopolitan cities in this hemisphere. (I don’t.)

Minimize Facebook Ads

So I changed my current city and hometown to Supai, Arizona, the most remote town in the United States. It’s not even accessible by car! Supai is the only place in the United States where mail is still carried out by mules.

RESULT: Fewer advertisements on fb. I am no longer ostensibly part of a cherished target demographic. (I never was.)

Sure, I might start seeing ads targeted to native Americans, and if Facebook advertising is on its game, I might even see ads related to sprucing up my imaginary new home in Supai. So far–worth it.

Concerned about your privacy? …Or just tired of ads?

Won’t you join me in Supai?

When not generously providing free table tennis lessons to hacks at the Triple Crown Pub, Dan Dreifort consults on SEO, user experience, and other aspects of digital marketing.

Help Lucy Get a Cat Stroller

9 Apr Give me a cat stroller!

Dearest Blog Reader,

Lucy’s a cat. …a boy cat. He can’t go outside anymore because–

Ah hell. I’m not going to spoil the whole story. Please give a buck or two to Lucy’s gofundme cat stroller campaign.

All extra dough goes to one or more great animal welfare organizations. (Sorry PETA, not looking at you.)

Thanks for giving!

-Dan

Give me a cat stroller!

Lucy back when he could still go outside :(

Beware Donating to Collectibles with Causes

4 Nov Collectibles with Causes might not want to reimburse your shipping expenses even when you follow their instructions.

Keen readers will notice my last blog post discussed parting ways with my beloved comic book collection. I painstakingly entered each book first into a spreadsheet and then into an online database. If I’d carefully packaged and sold the lot, spread out into a hundred or so auctions, I probably could have received $5,000 or so.

Collectibles With Causes Legit? Unknown. Sketchy? Yes.

Collectibles with Causes, also known as With Causes, Works of Life International Ministries, and dozens of other names, is a charity that accepts collectibles, sells them, and then uses proceeds for good works, When I found them in August 2014, I did my research, like any good donator would. While I found nothing indicating proceeds would be used for hateful/exclusive causes, their EIN (26-0903224) appeared in neither the California nor the USA register of charities. I called the IRS and they confirmed that they had no record of their non-profit standing. Furthermore, none of the charity rating services have an entry for them. Not a deal-killer, but cause for concern.

The only third-party mention of With Causes/Works of Life I could find pertains to their Christmas 2011 gift of a house to a large family whose house had just burned down. Here’s an article/video. Works of Life is still milking it; one of their most recent (2014) Tumblr posts gives a shout-out to this same charitable effort.

Nonetheless, I was attracted to Collectibles With Causes. I really liked the idea of a win-win-win. I get a tax write-off for my comics and don’t need to spend dozens of hours selling them. The charity sells them and my beloved comic books find new, loving homes. Finally, people benefit from the good works/proceeds of the sale. Three wins–at least! But is it too good to be true?

Communication Problems

Collectibles with Causes might not want to reimburse your shipping expenses even when you follow their instructions.

Collectibles with Causes might not want to reimburse your shipping expenses–even if you follow their instructions.

I sent them the details of my donation on September 3, 2014 and received a canned response thanking me, providing shipping instructions, shipping reimbursement instructions, and other information. I asked for clarification on 9/7/14. On 9/9/14 I still hadn’t received a response so I pinged them again. Later in the day, no response forthcoming, I called them. Ginger finally checked the info@withcauses.org inbox and responded.

Five days later, on 9/16/14, I shipped eight boxes/about 280 pounds of comic books to:

Works of Life
ATTN: Collectibles with Causes
1175 Shaw Avenue #104-135
Clovis, California  93612

Their canned reply mentioned that, “The best method for shipping a volume of comics is USPS PARCEL POST or MEDIA MAIL …costing only approx $25.00 per long box and less than half of that for a short box.” Alas, you’re unable to ship anything with advertising via media mail. (Newsflash: comics have ads.) The plot sickens: USPS Standard Post (known as Parcel Post, until May 2007,) is much more expensive than $25/box. My shipping bill totaled $484.49. I sent them the original receipt as requested.

I notified them of the shipping cost and problems with media mail, and asked them how long it would take to get reimbursed the large shipping outlay. Amazingly, I got a reply the same day, 9/18/14, “Shipping is reimbursed once we receive your books and the shipping receipt. I will let you know once the books arrive.”

Tracking information let me know that the books arrived on 9/26/14. Ginger did NOT let me know. I sent an email on 9/29/14 asking if the books arrived. No response. I sent another email on 10/8/14 asking for an update on shipping reimbursement. No response. On 10/27/14, I emailed again. No response. (I should note that I called a couple of times in that month-long period too.) I then called on 10/28/14 and was told Ginger no longer worked there and that I’d receive a call back in a couple of days. That didn’t happen.

I called on 11/3/14, and they’re now apparently reluctant to reimburse shipping, because actual expenses don’t gel with the dream-world figures in their horribly out-of-date canned response. They asked me to scan and send another copy of the receipt. I did. Again, they said they’d get back to me. …24+ hours later, I’m not holding my breath.

Is Collectibles With Causes as Scam?

I’m not sure if Collectibles with Causes is a scam. …They might just suffer from personnel and communication problems.

If I don’t receive shipping reimbursement within a week I will contact the California Attorneys General, the BBB, the IRS, their local news media, and anybody else I can think of. I’ll pass along every bit of information I have about Works of Life and how they’ve (so far) reneged on the implied contract presented on their website, in their emails, and via phone. …I’m pretty sure that’s a crime. They are messing with the wrong dude.

I strongly urge you to find another charity for your donation. I will revise this review if they eventually make things right.

Update:

It’s 11/17/2014. After nearly two months staying on them, I have a shipping reimbursement check in hand. (They paid up!) Did this blog post have anything to do with it? I don’t know.

If you’re going to incur considerable postage expenses when you ship something to any With Causes charity, note that you might have to wait and/or fight for reimbursement. If I had to do it all over again, I’d donate to a local charity instead. Lesson learned.

Update:

2/16/2015:  Very unofficial response from alleged former Collectibles with Causes volunteer is in comments. While it’s entertaining, I smile more when I read my response to it. Enjoy.

Dan Dreifort is a professional part-time complainer. (In lieu of donations, send his wife earplugs.) He consults on web optimization and usability for fun.

Selling my comic books :(

18 Jul

File under boring, self-serving blog posts.

After more decades than I care to admit, I’m finally moving to another state and I don’t plan to haul my comic books with me.

1,679 comic books spanning more than 60 years.

This little link comics-for-sale-all takes you to a spreadsheet listing them all. Sort it as you will. Don’t judge me. Please share with comic collectors you know. I’m currently only looking for offers on the entire collection.

I’m willing to take a huge loss selling the collection in one fell swoop, but if I don’t get a good offer, I’ll sell the 100 or so most valuable comics individually on eBay and then donate the rest.

If you want me to expand this post to discuss materialism, letting go, and a history of lists–let me know ;)

Pizza Poem

3 Apr pizza
pizza

Avalanche Pizza’s Pesto Chicken Pizza

A member of my stalwart Wednesday evening badminton crew introduced me to fifty cent slice night at a local pizzeria. It reminded me of a pizza poem I wrote circa 1998. I think it’s a metaphor, or something.

I ate a slice of it for lunch
I’d like to have some more
I can not get enough, you see
I am the pizza whore

To eat a slice is not a sin
To waste one is a crime
I think I ate too much today
I do it all the time

And if the oceans ceased to crash
And the sun did cease to rise
I’d sit back and gorge my huge fat ass
On a million pizza pies

Flying Mantra adapted parts of this ode into a song we affectionately called, “Serpentine”. Excerpt available here.

Social SEO is Here

7 Oct
Google Plus might not be popular with people, but it's important to SEO.

Google Plus might not be popular with people, but it’s important for SEO.

Social 101 for the SEO-minded Company

SEO practitioners have seen the writing on the wall for years. If you really care about ranking well in Google, now it’s past time to pay attention to social. Almost two months ago we learned empirically that more +1 on Google+ means better ranking in Google.

I’ve spent a couple of years hinting to my clients that they should pay more attention to social; now I’m *strongly* suggesting it by outlining a few simple steps they can take (or I can take for them) in the social realm.

Step 1: More Social Outlets

Google Plus is a must. People don’t use it, but Google relies on it for organic rankings, so your organization should use it. If you want to pick your battles and only use three outlets, pick Facebook and Twitter too. But why stop there? It’s so easy to work once and have it propagate to multiple outlets.

Step 2: Maximize Social Efforts

Use Hootsuite or similar services to make social management easy. Type once and your words post on all of your social sites at once. With tools like this there’s no excuse for not also posting on sites like LinkedIn, YouTube and the like.

You can even schedule your content to post at specific times allowing you to compress a portion of your social time investment while taking advantage of peak social interaction times to get your message seen more. Hootsuite is free, and if you’re lucky enough to outgrow the gratis version, it’s only nine bucks a month to upgrade.

Step 3: Encourage Website Visitors to Share

While many sites already sport social icons linking to their Facebook page, that’s not enough. We want a more usable page that enables our web audience to use their social networks to vote and share. Employ action icons like Google’s “+1” to let visitors make note of your specific content. Some might use a +1 as a social bookmark, others as an endorsement. Either way, we like it because Google uses it to rate webpages.

Step 4: Search for Social Engagement #

Hashtags (#) are your friend. Naturally, you should use them in your social posts to tag and categorize your content, but there’s more! Type “#hashtag” (without the quotes) into Facebook’s search bar and you’ll get a list of all posts tagged with #hashtag. But how is that useful?

An acting school might search for #audition and then comment on a post or two every week. A luggage shipping company might search for #lostluggage. A local business might search for people discussing an upcoming local event totally unrelated to their business and then share excitement about it. Etc.

Step 5: Follow for Social Engagement

Have you ever heard of the reward theory of attraction? You can follow that link, or trust me when I say that if you follow others, they might follow you too. This ties in well with hashtag searching. You can’t comment on EVERY related post you find, because that looks spammy, creepy and annoying. Instead, follow people and businesses who are posting about stuff relevant to you. …They’ll be more likely to follow you. Wikipedia says so.

Don’t lay it on too thick

Finally, the overlying/underlying philosophy here is that while social is going to help your other marketing efforts, most of the time, you should not wear your traditional marketing cap while you’re engaging with social networks. When you meet somebody on the street and they try to sell you something, how do you feel? Who wants to follow somebody who’s always talking about themselves? Well, some people do, but you’ll find the people with the most engagement aren’t exclusively self-promoting. Sometimes replying, “ugh!” or “I know, right?!” to share frustration, or asking a question, “How do you find out about _____?” or “Why?” will be more valuable than posting about something more related to your business. Remember: your business name is next to everything you post, so you can just lean on that!

This article only scratches the surface of social best practices, but follow these instructions and your social efforts will be well on their way to helping your search engine optimization.

Dan Dreifort consults on usability, SEO, and now social. If you ask nicely, he might let you subscribe to his private and otherwise unadvertised SEO/usability/social tips email list. …But maybe not.

Looking for the best Hawaii digital marketing agency

8 Jul Hawaii Destination Marketing SEO and a Beach

I fired a Hawaii marketing agency a couple of months ago. I was not a client. I’d been providing usability and SEO services to their clients since 2007. (Does that mean I quit?) I grew online business for a few of their big-name clients and received decent money for it. Everybody at the agency was polite and skilled. So why did I fire them? Throughout the six-year engagement they paid several hundred invoices, but rarely on time. I fired them because they regularly forced me to act as an accountant and a collections agent.

Glutton For Digital Media Agency Punishment

Hawaii Destination Marketing SEO and a Beach

I heart Hawaii !

A few weeks later I was approached by another Hawaii digital marketing outfit. I’m not hungry for work now, but with so much SEO and usability experience in the Hawaii destination and hospitality verticals, part of me wants to put that knowledge to good use. So when this new agency reached out to me, I engaged.

I insist on signing a mutual non-disclosure agreement with all clients. The NDA serves to protect any private information and ostensibly allows us to discuss anything without worry of public eyes and ears. After a month of wasting my time, this new agency today tells me, “We can’t sign this.” I tried to identify and fix the perceived problem, but after receiving a couple more obtuse emails, I eventually jabbed, “I take my clients’ privacy very seriously. If [Agency] doesn’t respect that, we’re obviously not a good match.” I sent a friendly “goodbye” note to his partner.

I assure you I won’t be communicating with them again unless we agree about privacy.

What I’ve learned:

  • Fool me once, shame on, um… how does that go, George Bush? Fire clients more quickly if/when they’re late with payments.
  • Don’t invest too much speculative time with clients until they agree to protect privacy.
  • I’d again like to help a Hawaii company or agency with search engine optimization and user experience.
  • I *still* don’t like time-wasters.
Dan Dreifort‘s current clients include: Product recommendation SaaS company, Plastic container manufacturer/retailer, Adjustable air-mattress retailer/manufacturer, Memory foam mattress manufacturer/retailer, Specialty shipping company, Brazilian jiu jitsu franchises, Tourist magazine, Childcare franchises, Acting school, Real estate brokers, Lawyer, Fence manufacturer/retailer, Online drug rehab center and a couple more. Dan is busy and can’t accept new work until January, 2014.
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Ethan McCarty

Digital strategy | Social business | People-centric biznology

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